Think of display advertising as newspaper or magazine adverts: Graphical ads which are placed on specific web pages designed to promote your brand and encourage visitors to click through to your website with the added advantage of being able to target your ideal customer.
Reach 80% of all Internet Users with Display
Display advertising provides a cost-effective way to reach your target customers as an alternative to traditional channels such as TV or the Press. Display advertising has the added advantage that you get to see how visitors engage with your brand in greater detail than traditional advertising methods.
Display ads (often referred to as Banner ads) can be static, text-based, interactive or video and can be specifically targeted to individual websites and web pages. Display ads on the Google Display Network and other third party networks often carry very low CPCs and usually, impressions (views of your ads) are free.
We work with brands who are looking use display ads to increase brand awareness either as a stand alone project or as part of a wider digital marketing strategy.
To learn more about how display advertising can contribute to your digital marketing strategy, speak to our experts.