Think of display advertising as newspaper or magazine adverts: Graphical ads which are placed on specific web pages designed to promote your brand and encourage visitors to click through to your website with the added advantage of being able to target your ideal customer.
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What is Display Advertising?
Display advertising provides a cost-effective way to reach your target customers as an alternative to traditional channels such as TV or the Press. Display advertising has the added advantage that you get to see how visitors engage with your brand in greater detail than traditional advertising methods.
Display ads (often referred to as Banner ads) can be static, text-based, interactive, video and can be specifically targeted to individual websites and web pages and also automatically placed in context (i.e. ads can be assigned keywords to match them to relevant content and thus place them within this content).
How can Display ads be targeted?
There are many targeting methods for display ads including keywords, demographics and re-marketing. We can target users by their interests (for example, Music Lovers) users between 35-44 years of age or both! We can target based on intent, for example, shoppers ready to buy specific products.
With Googles Display Network reaching 90% of the Internet, display ads are a powerful tool whether you’re a small or larger business.
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Why Choose DPOM?
Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:
Increase Traffic & Sales
AdWords advertising can be incredibly lucrative but only if managed by experienced experts who take a results-driven approach. This is why we go to great lengths to ensure we track every sale, form submission and phone call: Knowing what factors result in these actions enables us to make them happen more often. We then follow this up with regular optimisation by your AdWords manager.
Dedicated Account Manager
When you call us, you speak to your account manager. While other members of our team will work on your account (we are a team after all!) your account manager will know EVERYTHING there is to know about your campaigns and be available to you at your convenience. You'll even have access to your account managers diary and the ability to set up a meeting whenever you need one.
No Long Term Contracts
We keep things simple with easy to understand pricing and no long term contracts. We don't believe in tieing clients to lengthy contracts, instead, we work hard to keep your business by delivering unrivalled performance. If you're not happy with our service, you can cancel it, no questions asked.
Knowledge & Experience
Since 2011 we've helped over 300 business grow with digital marketing. Our staff are trained by Google and our internal training program is led by our Directors who are regularly called upon by the national press to provide expert insight into digital marketing. One of our Directors is even regularly invited to teach digital marketing at a University to graduate students.
Small/Medium Business Specialists
We know that as a small business, you need to extract every drop of performance from your advertising investment. We are used to working with smaller budgets and we help you 'punch above your weight' with well managed, quality campaigns designed to extract the best possible returns from your AdWords budget while you concentrate on running your business.
100% Transparent Service
You pay us for our services and pay your AdWords ad spend directly to Google. You also get FULL access to your AdWords account and can view our work in real-time and unfiltered. Furthermore, we give you monthly reports and discuss these over an online meeting to answer ANY questions you have. We keep NOTHING from our clients.