Display Advertising

We've helped over 1000 small businesses grow over the last decade with our Google Ads services.

Expand your brand’s reach with DPOM’s expert Google Display Network Advertising services. Harness the power of Google’s extensive network to captivate a vast audience with creative and targeted ads. Our tailored strategies ensure your message resonates effectively across websites, apps, and videos. Let’s elevate your online presence and drive meaningful engagement

How Can We Help?

Speak to a Google Ads management expert

0115 727 0038

Increase Reach With Display Ads

Display Ads with DPOM

At DPOM, we specialise in leveraging the expansive reach of Google’s Display Network to enhance your brand’s visibility and engagement. Our strategies are designed to place your ads in front of the right audience at the most opportune moments. Discover how we connect your brand with potential customers:


Google Display Network

The Google Display Network (GDN) is a vast collection of websites, apps, and videos where your ads can appear. GDN reaches over 90% of internet users worldwide, offering unparalleled exposure for your brand. It allows for a variety of ad formats including text, image, rich media, and video ads, providing flexibility and creativity in how your message is conveyed.


Targeting & Strategy

Success in GDN advertising lies in effective targeting and strategic planning. Our approach includes:

  • Audience Targeting: Identifying and reaching your ideal customers based on demographics, interests, and online behaviour.
  • Contextual Targeting: Placing ads on relevant sites within the network, matching your ad’s content to website themes.
  • Placement Targeting: Selecting specific websites or apps for your ads to appear, ensuring relevance and precision.
  • Remarketing: Re-engaging previous visitors to your website with tailored messaging to increase conversion rates.

Ad Creation & Optimisation

Creating compelling ads and continuously optimising them are key to our strategy. We focus on:

  • Engaging Designs: Crafting visually appealing and relevant ads that resonate with your target audience.
  • Message Clarity: Ensuring your ad communicates a clear, concise, and compelling message.
  • Performance Analysis: Constantly analysing ad performance to refine and adjust strategies for better results.

Why Choose DPOM?

Partnering with DPOM for your Display Network Advertising offers:

  • Expertise in Google Ads: In-depth knowledge and experience in navigating the complexities of GDN.
  • Customised Strategies: Tailored approaches designed to meet your specific business goals and target audience.
  • Comprehensive Support: Ongoing guidance and transparency throughout your advertising campaign.

Start with DPOM

Ready to expand your digital footprint with Google Display Network Advertising? Contact DPOM today and let us help you make a lasting impact with your online advertising efforts.


Our Google Ads Clients

Don’t just take it from us!
Read our case studies to learn how we deliver exceptional results for our clients!

CyberSmart

150% Growth in 6 Months Google Ads (Search, Display, Retargeting) SEO and Social Media The...

Read More

LMP Law

1200% Increase in Phone Call LeadsLead Generation with Google Ads The Brief LMP law...

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Group

Why Choose DPOM For Google Ads Management

For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!

Free
Audit / Review

If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

Dedicated Google Ads Managers

You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.

Fixed
Pricing

No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

30-Day Rolling Agreements

We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.

Conversion
Tracking

We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.

Full
Optimisation

We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

Click Fraud
Protection

Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.

Regular
Meetings & Calls

Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.

We also help our customers with SEO, Social Media and advertising on many more channels including:

Call our small business Google Ads Managers Today!

0115 727 0038

Request a free Google Ads audit.

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

Frequently Asked Questions

New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

We keep our pricing simple: Our fees start from just £95 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges

We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services

Sectors

We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

From there, we can track every lead you get and optimise around elements that provide the greatest returns.

Click here for more information

We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

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Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

Click here for more information

Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

Click here for more information

We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

Click here for more information

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