Google has announced a rebranding of its Webmaster Tools service that’s so critical to online marketing and brands in determining their metrics and how to get the most out of their presence on the internet. Why the name change? Because, says Google, these days not everyone is an actual webmaster – there’s a whole spectrum of people with websites and they’re online for different reasons.
So Google Webmaster Tools will henceforth be known as Google Search Console, and that is about the only change, it seems, that has been made. All the analytical and other functionality of the service remains the same. That’s good news for those of us who are used to using these tools and rely on them to ensure our online marketing campaigns are as effective as possible.
“It turns out that the traditional idea of the ‘webmaster’ reflects only some of you,” Google said in a blog post announcing the rebranding. “We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well,” the search giant said.
What drove Google to make the change, it said, was everyone who has a website wanting to make it as visible as possible and get as many visitors as they can by configuring their sites using the tools so that they’re picked up by Google Search. The new branding is not expected to take place immediately in all markets as it will take several weeks to roll out.
Google is clearly aiming to lure more people to use its tools service by adopting a more inclusive name. That’s because not everyone who has a website – or a blog – considers themselves to be a tech-savvy webmaster, so they may not have used the analytical and problem-solving tools offered by Google as they may not have thought they were designed for them.
“We’re looking forward to an exciting future with Google Search Console, and hope to see users of all types – including webmasters – drop by and use our service to diagnose and improve the visibility of their content in search,” Google said.