Today, we’ve noticed a small change within Google AdWords which isn’t present across all AdWords campaigns (yet). Previously when viewing your search terms report (viewing which keywords were matched against your biddable keywords) you had to navigate to: Details > Keyword > Search Terms > Selected / All
As of today, we’ve noticed this has been replaced with a much simpler “Search Terms” button.
A nice little change which is welcome – making search terms more visible will no doubt help advertisers understand more about how their keywords are performing by making navigation to this feature far more simpler / obvious.
