In February, Google announced they were launching Upgraded URL’s – trying to help us all manage URL’s in AdWords easier and more conveniently. There is a video here which will help you learn a lot more about the benefits of upgraded URL’s.
However this is just a polite warning that Google will not be automatically upgrading your URL’s if you are using URL tracking. SO ensure that your house is in order before July 1st to avoid any issues.
If you aren’t using URL tracking then Google will automatically upgrade your URLs for you or you can choose to do it yourself. Don’t worry though you will not lose your Ad data if you follow these steps correctly.
If you require help upgrading your URLs then Google has provided us with a step-by-step guide. This can be found here.
Obviously if you’re a customer of DP online marketing – this has already been taken care of.