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UK Google Ads Agency · Google Partner · 15 years

Google Ads management, from click to customer.

A specialist UK Google Ads agency, run by our UK team for a flat fee from £145 a month, with our own software protecting every step.

4.8 from 395+ reviewsNo markup on your spend

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

From click to customer

Where do your clicks get lost? Every step has one of our tools on it.

Tap a stage to see where the money leaks out, how our tool stops it, and which packages include it.

Every stage between the click and the customer has one of our tools on it. Tap one.

Paying for clicks that never buy. Every fake or repeat click comes out of your budget with no chance of a sale. Sentinel checks every paid click and blocks the sources of suspicious ones, so more of what you spend reaches real people who might buy. The same budget puts your ads in front of more real customers.Every packageSee Sentinel

Visitors land, look around and leave. You have already paid for that click, so every visitor who leaves without getting in touch is money spent for nothing. Nebula shows where people click, scroll and give up, and we fix the page. More of the visitors you already pay for become enquiries, so each enquiry costs you less.Lite and upSee Nebula

They have a question at 10pm. Someone ready to buy will not wait until morning: if nobody answers, they try the next business. Orbit answers on your website day and night and takes their details, so the leads your ads paid for out of hours are still yours in the morning.Standard and EliteSee Orbit

The phone rings while you are busy. A missed call from an ad is a lead you paid for that rings a competitor next. Relay answers when you can’t and takes the details, so you keep the work. Relay Convert shows which ads made the phone ring, so we can put your budget behind the ads that bring in calls.Standard and EliteSee Relay

Results scattered everywhere. If you cannot see what your ads bring in, you cannot tell whether they are paying for themselves. Mission Control puts your ads, live visitors and every enquiry in one place, so you see what you spend next to what comes back and decide with the numbers in front of you.Every packageSee Mission Control

The campaigns we run for you

Our Google Ads management services. The whole account, run for you.

Google Ads (PPC), formerly AdWords, is what we have specialised in for 15 years, as a UK Google Ads agency, AdWords management company and Google Partner.

More detail

Our Google Ads experts handle the whole account. Google Ads campaign management covers research, build, ad copy, bidding, conversion tracking, landing-page input and monthly PPC reporting.

Google Ads is where we spend most of our time. Microsoft Ads (Bing) and ChatGPT Ads are separate services: see Microsoft Ads management and ChatGPT Ads.

Every month

Month in, month out. The work that keeps an account improving.

Six jobs in your account every month, then round again.

More detail
  • Search terms and keywords. We keep the searches that pay and cut the ones that only spend.
  • Negative keywords. Lists of searches you never want to pay for, kept up to date.
  • Bids and budgets. Spend moved towards the campaigns, places and times that bring enquiries.
  • Ad copy and testing. Ads people want to click, tested against each other.
  • Conversion tracking. Calls, forms and sales measured, so every decision is made on real results.
  • Landing pages. Recommendations so more of the clicks you pay for turn into customers.
  • Monthly reporting. A clear, interactive report of what we did, what happened and what is next. See a demo report

See a demo report

Your monththen round again

And more, every month

  • bid strategies
  • bid adjustments
  • ad scheduling
  • device and location targeting
  • audience signals
  • seasonal changes
  • Quality Score
  • Shopping feed work
  1. Search terms and negatives
  2. Bids and budgets
  3. Ad copy tests
  4. Conversion tracking
  5. Landing-page advice
  6. Your monthly report

Google Ads case studies

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page. All case studies

Common Google Ads problems

How we fix the usual problems. What our Google Ads experts do.

Six problems we fix in PPC accounts, what we do about each one, and which of our tools do the work. Turn a card to see the fix.

  • The problem

    What we do

    We review the searches that trigger your ads, keep the ones that pay and build negative keyword lists for the ones that only spend. Sentinel checks every paid click and blocks the sources of suspicious ones.

    SentinelSearch terms, negatives and Sentinel: every package

  • The problem

    What we do

    Conversion tracking set up properly, so calls, forms and sales are counted. Relay Convert matches each call to the ad and keyword that brought it, and everything shows live in Mission Control.

    Relay Convert · Mission ControlRelay Convert: Standard and Elite, or add it for £45 a month

  • The problem

    What we do

    Landing-page recommendations on every package. Nebula heatmaps and recordings show where visitors get stuck, and from Standard our conversion-rate work tests changes to your pages.

    NebulaNebula: Lite and up, or add it to Starter for £45 a month

  • The problem

    What we do

    Relay gives you a UK business number that rings your phone. With AI Call Answering, an AI receptionist answers when you cannot, takes a message or puts the caller through, and every call shows in Mission Control.

    RelayBusiness number: every package. AI Call Answering: Standard and Elite

  • The problem

    What we do

    Bids and budgets are moved towards the campaigns, keywords, places and times of day that already bring enquiries, so more budget goes where it works. Move up a package any time as you grow.

    Bid managementBid management: every package

  • The problem

    What we do

    From Lite, a named UK account manager, with calls you book through their diary. Priority phone support from Standard. Starter is run by our UK team, by email and support tickets. James, our AI account manager, gives you an update day or night.

    Your account manager · JamesJames: every package

Google Ads management packages

Google Ads management pricing. Pick your package by budget.

Our Google Ads management services cost one flat monthly fee, never a percentage of your spend, and every package comes with our tools.

More detail

You pay Google directly, with no markup. No long contracts: cancel with 31 days’ notice, or move up or down a package any time.

Which package for my budget?

Pick your monthly Google Ads spend. The package for it lights up below.

Too early for management? Try Ignite, our self-serve Google Ads software, free while we launch for the first 50 accounts. No card needed.

Every package manages a band of monthly ad spend. Pick yours above, or compare them all below.

Starter, £145 a month + VAT. Managed by our UK team. Tools included, worth £65 a month.

Get my quote for this

Lite, £295 a month + VAT. Your own account manager. Tools included, worth £110 a month.

Get my quote for this

Standard, £445 a month + VAT. Account manager + priority phone. Tools included, worth £289 a month.

Get my quote for this

Elite, £695 a month + VAT. Two managers + senior strategist. Tools included, worth £378 a month.

Get my quote for this

Premium, from £1,500 a month + VAT. Direct access to Brett Dixon, our Managing Director, with everything in Elite sized to you.

Get my custom quoteDiscover Premium

Starter

Ad spend up to £500 a month

£145a month + VAT

Managed by our UK team

Comes with

  • SentinelBlocks the sources of suspicious clicks on your ads.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control and JamesEverything in one app, and James, our AI account manager, for an update day or night.
  • Form BuilderBuild your own enquiry forms, spam filtered.

Tools included, worth£65 a month

Get my Starter quote

Lite

Ad spend up to £2,500 a month

£295a month + VAT

Your own account manager

Everything in Starter, plus

  • NebulaSee where visitors click, scroll and drop off, and watch real visits back.
  • A named account managerWho knows your business, with video meetings and calls booked in their diary.
  • Google Merchant CentreSet up for your products.

Tools included, worth£110 a month

Get my Lite quote

Most popular

Standard

Ad spend up to £7,500 a month

£445a month + VAT

Account manager + priority phone

Everything in Lite, plus

  • Relay ConvertSee which calls came from your ads, and listen back. 130 minutes, 8 numbers.
  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • AI Call AnsweringAn AI receptionist answers your calls when you can’t. 130 minutes a month.
  • StarfeedProduct titles and labels that match what shoppers search for. Unlimited products.
  • Conversion-rate workLanding-page testing, using what Nebula shows.

Tools included, worth£289 a month

Get my Standard quote

Elite

Ad spend up to £15,000 a month

£695a month + VAT

Two managers + senior strategist

Everything in Standard, with more room

  • Orbit Business1,000 conversations a month, up from 300.
  • AI Call Answering300 minutes a month, up from 130.
  • Relay Convert250 minutes a month, 8 numbers.
  • A senior strategistStrategy and forecasting at senior level, with director oversight.

Tools included, worth£378 a month

Get my Elite quote
  • You own the account.Your Google Ads account is set up in your name.
  • You pay Google directly.Your whole budget goes to Google, with no markup.
  • No long contract.Monthly rolling, with 31 days’ notice.
  • Every result in Mission Control.Live figures and every report, on the web and our iPhone app.

Want a tool your package does not include? Add it any time in Mission Control: Nebula £45, Relay Convert £45 per website, Orbit from £39 and AI Call Answering from £69 a month, all + VAT. Free set up when your campaigns are running and your conversion tracking is working correctly.

Compare every feature

Already running Google Ads? We will review your account in 10 to 15 minutes and show you where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings.

Get my free audit
DPOM Premium Spending more than £15,000 a month? Direct access to Brett Dixon, our Managing Director, with everything in Elite sized to you. From £1,500 a month. Discover Premium

Software we built

Getting the click is half the job. Our tools win you the customer.

Follow one click from your ad to your inbox. Each step has one of our own tools on it, and each one shows you exactly what happened. Tap a step to see the real screen.

Sentinel Click Fraud Protection

Checks every paid click on your Google Ads and blocks the sources of suspicious ones: bots, repeat clickers, data-centre traffic and competitors clicking again and again. So your budget goes on real people.

Starter
Included
Lite
Included
Standard
Included
Elite
Included
Sentinel in Mission Control: every paid click checked and the sources of suspicious ones blocked, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Lee is excellent at his job, created campaigns that bring in lots of leads. Thank You

Richard Almeida · Feefo, Mar 2025

Lee is one of our senior marketing managers.

Read our reviews

Who looks after your account

A real person runs your account. James helps in between.

From Lite upwards, a named UK account manager who knows your business makes the decisions and picks up the phone. Starter is run by our UK team, by email and support tickets. James, our AI account manager, gives you a Google Ads update day or night and takes your instructions for your account manager.

AI does the routine, people decide. James passes your instructions on and makes routine changes from your account's own data, and your account manager can override any of them.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Proof

Real results for real UK businesses. All from Google Ads.

  • 4,000+UK businesses grown since 2011
  • 4.8average rating, from 395+ reviews
  • 15 yrsof Google Ads, through every change since AdWords
  • GooglePartner, with a Google Ads certified team
Lee is extremely knowledgeable and we feel our Google Ads are in safe hands with him.
Melissa Middleton · Feefo, Mar 2025
Camilla was great at explaining, in layman’s terms, everything about setting up and managing the campaign.
Andrew Oxspring · Feefo, Apr 2026
Signed up for Google ads services with this company a few months ago. I found them to be very transparent, honest and patient from the get go.
Agnes · Feefo, Apr 2025

All case studies Read our reviews

Before you choose a Google Ads agency

Why choose DPOM for Google Ads management? Ask any agency these questions. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee. Take the list with you and compare.

  1. Is my Google Ads account in my name?

    YesSet up under your own ID. If you ever leave, the account and all its data stay with you.

  2. Who pays Google for my clicks?

    YouDirectly, so your whole budget goes to Google. We never take a cut of it or add a markup.

  3. Do you take a percentage of my ad spend?

    NoOne flat monthly fee, matched to your budget. It does not rise because you spend more.

  4. Am I tied into a long contract?

    NoMonthly rolling agreements, cancel with 31 days’ notice. Move up or down a package any time.

  5. Is a real person in charge of my account?

    YesYour account manager on our UK team. James, our AI account manager, takes your instructions and, on accounts where we switch him on, makes routine changes from your account's own data, which your account manager can override or undo.

  6. Is click fraud protection included?

    YesSentinel comes with every Google Ads package, switched on from day one.

  7. Can I see which calls my ads brought in?

    YesRelay Convert comes with Standard and Elite, and adds to Starter or Lite for £45 a month.

  8. Can I see everything, any time?

    YesLive results and every report in Mission Control, in plain English.

Switching agency

Switching from your current agency. Here is how it works.

Thinking of moving your Google Ads campaign management from another agency or a freelancer? Here is what changes, and exactly how the move works. Ask us the same questions you would ask anyone.

What changes when you move to us

  • Your account stays yours.We work in your Google Ads account, history and all, never in one of ours, and it stays with you if you ever leave.
  • A flat fee, not a percentage.One monthly fee matched to your budget. You pay Google directly, with no markup.
  • No long contract.Monthly rolling, cancel with 31 days’ notice, and move up or down a package any time.
  • Everything live in Mission Control.Results, calls, chats, forms and every report, in plain English.
  • Our own tools, included.Sentinel on every package, and Nebula, Relay Convert, Orbit and Relay as your package includes them.

How switching works

  1. Before you decideFree auditWe audit the account you have now, free.
    More detail

    A free audit of your current account. Give us your Customer ID and we audit the account you have now, free. A senior UK account manager can walk you through what we find. Start my free audit

  2. Day 1Your planAn onboarding call and a short questionnaire.
    More detail

    Your plan. An onboarding call and a short questionnaire: your goals, what makes you stand out, and what a new customer is worth to you. Then we research your account data and your competitors.

  3. Typically week 1Take-overWe take over in your account, not a rebuild.
    More detail

    The take-over. We take over in your existing account rather than rebuilding it, so your campaigns do not have to stop for the move. Conversion tracking and GA4 are checked first, and Sentinel is on from day one. Timing depends on access and your approvals.

  4. Weeks 2 to 4First monthObvious waste cut first, then fine tuning.
    More detail

    Your first month. We gather real data and cut obvious waste first, then tune targeting, bids and ad copy. Your first monthly report shows what we changed and why.

New to Google Ads? The same plan, with your campaigns built from scratch in week 1.

The basics

What is Google Ads management?

Google Ads management is the day-to-day running and continuous improvement of a Google Ads (PPC) account by a Google Ads specialist.

More detail

Rather than setting campaigns live and hoping, a good manager actively curates everything you pay for: the searches you appear on, the ads people see, the amount you bid and the pages visitors land on. Professional Google Ads management services exist because the platform is easy to switch on and genuinely difficult to run well.

Who is it for? Mostly business owners who have better things to do. Google Ads management for small business exists for exactly that reason: you run the business, a specialist runs the account. The same approach covers Microsoft Ads and Bing Ads management and LinkedIn Ads management if your customers are searching or scrolling there too.

AdWords management

Google AdWords management, now called Google Ads

If you searched for AdWords management, you are in the right place.

More detail

Google renamed AdWords to Google Ads back in 2018, but it is the same platform and the same service, and plenty of business owners still call it AdWords. We have managed it under both names for 15 years.

A specialist AdWords management agency

As a Google AdWords management agency, we handle the whole account for you: keyword research, campaign build, ad copy, bidding, conversion tracking and ongoing optimisation. Nothing is left on autopilot.

An AdWords management company you can reach

We are a UK AdWords management company with senior account managers you can talk to, and your account is looked after by people who know it by name.

Complete Google AdWords management services

Our Google AdWords management services cover Search, Shopping and Performance Max, with click fraud protection included, for one flat monthly fee from £145 a month. Compare our Google Ads management pricing packages, book a free Google Ads audit, or explore our Google Shopping agency for online stores and white label Google Ads management for agencies.

Your options

Google Ads management agency vs freelancer, in-house or DIY

Do it yourself

Cheapest on paper, but Google Ads is a full-time craft, and nobody is watching for wasted searches or click fraud.

Freelancer

Flexible, but you rely on one PPC freelancer, with no cover when they are busy or away.

In-house hire

Full control, but a good PPC manager is expensive to employ, and one person rarely covers every account type.

A Google Ads agency (DPOM)

A UK team with cover, a Google Partner, and at DPOM our own tools in the package.

UK coverage

Google Ads management across the UK

We are a UK Google Ads and PPC management company and work with businesses right across the country.

More detail

Everything is handled by our UK team, on UK hours, so where you are based makes no difference to the management you get. We match your targeting to your business, whether you serve one town, a region or the whole of the UK.

See the areas we cover, including Nottingham, Birmingham and Manchester.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Questions

Google Ads agency and management FAQs.

More Google Ads FAQs

Cost and contracts

How much does Google Ads management cost in the UK?

Google Ads management pricing is a flat monthly fee from £145/mo +VAT, based on your ad spend tier. No percentage of spend. A one-off setup fee applies only if a new Google Ads account or conversion tracking needs building.

How much does it cost to have someone manage your Google Ads?

Google Ads management at DPOM starts at £145 a month plus VAT. Lite is £295 a month for ad spend of £500 to £2,500, Standard is £445 for £2,500 to £7,500, and Elite is £695 for £7,500 to £15,000. Pricing is fixed, with no long lock-in contract.

How much should I pay for Google Ads management?

Pay a fixed monthly fee matched to your ad spend rather than a share of your budget. Our Starter tier suits smaller budgets up to £500 a month, Lite is £295 plus VAT, and Elite is £695 plus VAT. Look for Google Partner status, clear reporting and no long lock-in contract.

How much does a Google Ads agency cost?

Fees vary, so ask any agency how they charge: a fee that is a percentage of your ad spend rises as your budget grows. We charge a flat monthly fee from £145/mo +VAT based on your spend tier, with no markup on your ad budget and no long contract.

Do you charge a percentage of my ad spend?

No. Google Ads management at DPOM is fixed-price, starting at £145 a month plus VAT, with no markup on ad spend and no long lock-in contract. Each tier is matched to a monthly ad spend band, so you know the management fee before you start and it does not rise simply because your budget does.

What is the difference between the management fee and my ad budget?

The management fee pays us. Your ad budget is paid by you directly to Google and is entirely yours.

What is included in the fee, and are there markups on ad spend?

Full management of your account, our own tools (which ones depends on your package) and monthly reporting. No markup on your ad spend, ever.

Is there a minimum ad spend?

No hard minimum to work with us. Our Starter tier suits smaller budgets up to £500 per month.

Is £500 a month enough for Google Ads?

Yes, it is a sensible place to start. Our Starter package manages up to £500 a month of ad spend for £145 a month plus VAT. Lite manages up to £2,500 for £295 a month and adds your own account manager and Nebula. You can move up a package any time.

Am I tied into a long contract?

No. No long contracts, cancel with 31 days notice. We earn your business every month.

How it works

What does a Google Ads management company actually do?

A Google Ads management company builds, runs and optimises your campaigns for you. At DPOM that means campaign build, conversion tracking setup and continuous optimisation of keywords, bids, ads and budgets, with your own account manager from Lite upwards and conversion-rate work on Standard and Elite. Google Ads, formerly AdWords, is what we have specialised in for 15 years.

What does a Google Ads agency do?

A Google Ads (PPC) agency plans, builds and manages your campaigns end to end: keyword and audience research, writing ads, setting up conversion tracking, managing bids and budgets, protecting you from click fraud, and reporting on the results. A good agency is judged on cost per enquiry and return on ad spend, not vanity metrics.

How do I manage my Google Ads?

You can manage Google Ads yourself or hand it to a specialist. For self-management, DPOM’s Ignite uses AI to run your Google Ads under your control, and is free while we launch. For hands-on management, DPOM plans start at £145 a month plus VAT, with no contracts, no markup on ad spend, and you keep ownership of your account.

Will I have a dedicated UK account manager?

From our Lite package, yes, and Elite adds a second manager and a senior strategist. Starter is run by our UK team, by email and support tickets. Every package includes James, our AI account manager, for a Google Ads update day or night.

How long until I see results?

Campaigns need a few weeks of real data before the first round of optimisation. We are upfront that campaigns are rarely highly profitable straight away: it can often take three months or more of data and refinement before performance really takes off.

Do I own my account and data?

Yes, completely. Your account is set up under your own ID, and if you ever leave, you keep everything.

Are AdWords and Google Ads the same thing?

Yes. Google renamed AdWords to Google Ads in 2018. It is the same platform, and AdWords management and Google Ads management are the same service. We have specialised in it for 15 years.

Is AdWords the same as Google Ads?

Yes, AdWords and Google Ads are the same platform. Google Ads is the current name for what was formerly known as Google AdWords. DPOM has specialised in Google Ads management for 15 years as a Google Partner, with managed plans from £145 a month plus VAT and no contracts.

Choosing an agency

How do I choose the right Google Ads agency?

Look for Google Partner status, real experience in accounts like yours, transparent fixed pricing, clear reporting, and no long lock-in contract. Make sure you keep ownership of your account and data. We offer a free, no-obligation audit so you can see our thinking before you commit.

How is this different from in-house or a freelancer?

Fifteen years of specialist experience, a UK team with cover when someone is away, Google Partner status, and our own tools included in your package.

Do you work with small businesses?

Yes. We are small business Google Ads management specialists, with a Starter tier built for smaller budgets and senior UK management on every plan.

Do you offer Google Ads management for small businesses?

Yes. Google Ads management starts at £145 a month plus VAT, and our Starter tier suits smaller budgets of up to £500 a month. Lite is £295 a month for ad spend of £500 to £2,500. Pricing is fixed, there is no long lock-in contract, and a UK team manages the account.

Are you a Google Partner and certified?

Yes, DPOM is a Google Partner and our team is Google Ads certified.

Get started

Let’s make your Google Ads work harder.

The quickest way is a call. Tell us what you spend and what you need, and we will tell you honestly what will work, and what it costs.

Call our UK team0115 647 0111

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