Retargeting

We've helped over 1000 small businesses grow over the last decade with our Google Ads services.

Maximise your marketing impact with DPOM’s targeted retargeting ad services. Re-engage with your website’s visitors and turn their interest into conversions. Our specialised approach in retargeting ensures that your brand stays memorable and persuasive. Start transforming missed opportunities into successful sales today.

How Can We Help?

Speak to a Google Ads Management Expert

0115 727 0038

We live and breathe Google Ads Management!

Retargeting at DPOM

At DPOM, we harness the full potential of retargeting ads to keep your brand at the forefront of your audience’s mind. Retargeting ads are a powerful tool for re-engaging visitors who have shown interest in your products but haven’t converted yet. Here’s our approach:


Retargeting Ads Explained

Retargeting ads are targeted advertisements aimed at users who have previously interacted with your website or mobile app. These ads ‘follow’ them across the web and on various platforms, reminding them of the products they viewed, and encouraging them to return and complete a purchase.


How Retargeting Works

Retargeting leverages cookie-based technology to identify past visitors to your site. When users visit your website, a small piece of code, often referred to as a pixel, is placed on their browser, enabling you to serve them targeted ads based on their browsing behavior and history on your site. This strategic placement of ads enhances the likelihood of conversion.


Effective Campaigns

Our approach at DPOM involves creating retargeting campaigns that resonate with your audience. We focus on:

  • Segmentation and Personalisation: Tailoring ads based on user behavior, such as visited pages or products added to the cart.
  • Engaging Ad Design: Developing visually appealing ads that capture attention and bring your brand’s message to life.
  • Ad Placement Optimisation: Choosing the right platforms and positions for your ads to reach your audience effectively.
  • Tracking Conversion: Monitoring the performance of retargeting campaigns to refine strategies and improve results.

Benefits of Retargeting

Retargeting with DPOM offers several advantages:

  • Increased Brand Recall: Keeping your brand top-of-mind among audiences who have already shown interest.
  • Higher Conversions: Engaging with users who are already familiar with your products leads to a higher probability of conversion.
  • Cost-Effective Ads: By targeting users who are already interested, retargeting offers a higher ROI compared to other advertising forms.
  • Detailed Analytics: Access to data and insights to continuously optimise and enhance campaign performance.

Join DPOM for Retargeting

Ready to reclaim lost opportunities and boost your conversions? Get in touch with DPOM today to explore how our retargeting ad solutions can benefit your business.


Our Google Ads Clients

Don’t just take it from us!
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Why Choose DPOM For Google Ads Management

For over a decade, we’ve worked with over 1000 companies to deliver exceptional results from their Google Ads campaigns. Whether your objectives are to reduce costs, improve CPAs or increase sales, tapping into the knowledge of our expert Google Ads management team is cheaper than you may think!

Free
Audit / Review

If you’re already using Google Ads, we will provide a free audit to help you understand what areas of your campaigns work well and what areas need a little help to improve before you sign up for our service.

Dedicated Google Ads Managers

You speak to the same person whenever you need a question or concern answered. Your account manager will spend time to get to know your business and regularly review performance with you.

Fixed
Pricing

No percentages of ad spend or complicated pricing structures that fluctuate every month. We keep things simple with a fixed monthly fee based on the work needed to meet your objectives.

30-Day Rolling Agreements

We provide simple, monthly rolling agreements. We don’t tie you in to long term contracts, ever. We work hard to ensure that you’re so happy with your Google Ads performance, you never want to cancel our service.

Conversion
Tracking

We configure analytics and conversions to ensure that every call, email and sale that you recieve to ensure you know exactly what ROI you get from your Google Ads campaigns.

Full
Optimisation

We want to maximise your results so we don’t limit the size of your campaigns or the time we spend on them. Instead, we ensure as much time as needed is dedicated to giving you results.

Click Fraud
Protection

Using leading software we help filter out fraudulent clicks from competitors and bots to leave you more budget to spend on real customers – for no additional fee.

Regular
Meetings & Calls

Your account manager(s) will provide detailed reports every month with regular correspondance to discuss progress and future strategy. You’re welcome to reach out to your account manager(s) at any time.

We also help our customers with SEO, Social Media and advertising on many more channels including:

Call our small business Google Ads Managers Today!

0115 727 0038

Request a free Google Ads audit.

We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don’t think that we can help meet your objectives, we will tell you.

Our audits may include (but are not limited) to the following:

  • Campaign structure review

    Overall account structure, ad groups, shopping campaigns and budget allocations.

  • Keyword Performance

    Keywords, match types, search query report analysis, keyword gaps, negative keyword review

  • Bid and bid strategy analysis

    Keyword bids, bid adjustments (device, location etc), ad scheduling

  • Performance analysis

    Conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment

  • Advert review

    Relevancy, ad testing, landing pages, ad scheduling

  • Technical review

    Conversion tracking including revenue tracking, form tracking and call tracking

  • Growth opportunities

    Quick wins, wasted spend reduction, long term opportunities

When your audit is complete, we will arrange an online meeting to discuss it in-depth and answer any questions you may have.

Audit / Review Form

Please fill in this form with all the necessary information. Provide as detailed description as possible.

Frequently Asked Questions

New to Google Ads? Not sure why you should work with an agency? Here are our frequently asked questions! If you’d like to ask more, just reach out to us here!

As a Premier Google Partner, we know how to maximise your Google Ads campaigns to drive more traffic, more phone calls and more leads & sales. Furthermore, we track every phone call, email and sale you get and report this back to you so you fully understand the ROI of your campaigns.

Running ads without sufficient knowledge is often a recipe for disaster. We’ve taken over dozens of campaigns previously run in-house and fixed various issues including; paying too much per click, showing ads in areas outside of the intended locations and a raft of other problems that usually, we fix quickly to give far superior performance.

It depends. The more you spend, the more clicks you get and therefore the more data we gather that we need to study and then optimise your campaigns. In short, though, we spend as much time as we need to spend on your campaigns regardless of our fee.

We specialise in helping small businesses growth who have a monthly media spend budget of between £500 and £100,000. That’s not to say we don’t work with budgets outside this range, but we’ll need to chat to see if we’re a good fit first.

We do not tie you into long term contracts, just a rolling monthly agreement and you can cancel at any time with only 31days notice.

We keep our pricing simple: Our fees start from just £95 per month for smaller advertisers. Our fees are also fixed, so you pay the same fee every month with no hidden additional charges

We believe in being 100% honest with our clients and sometimes it can take a little time to turn around a struggling account and sometimes we see quick results. The fact is, it is impossible to predict or guarantee but we advise anyone considering paying for advertising to go into it expecting to run your ads for 3-6 months before making a judgement. This will give your campaigns enough time to demonstrate their potential and account for any seasonal variation.

No, not at all! We work with most pay per click platforms including; Bing (Microsoft Ads), Twitter, Facebook, LinkedIn and Amazon Ads

In addition to our pay per click management services, we offer SEO (Search Engine Optimisation) and Social Media services

Sectors

We work with any and all sectors and have experience in most. The following examples provide more information about how our experience ensures you maximise results from your campaigns.

We work extensively with business 2 business to provide lead generation campaigns that are both scalable and profitable.

We know that its leads you need and for a price that enables you to be profitable. To achieve this, you need to track every phone call, email and form submission on your website – and this will be the very first thing we do.

From there, we can track every lead you get and optimise around elements that provide the greatest returns.

Click here for more information

We work with e-commerce websites to increase and profitability with targeted campaigns. Using Google/Bing Shopping ads, SEO and Social Media, we design campaigns to increase customers for retailers.

Where Google Ads is concerned, product listing ads are key (Google Shopping.) Optimising your product feed the only way to maximise visibility, sales and profitability and unlike many agencies, we do this as standard.

Click here for more information

Campaigns for software (including SaaS) providers have a unique set of challenges, for example, If your model is based on monthly recurring revenue a different approach may be required than if you offer stand-alone software.

We design campaigns to increase brand awareness, demo sign-ups and purchases to work with your other marketing campaigns.

We also work with market places such as Capterra (Gartner) and others to help you fill your sales funnel.

Click here for more information

Healthcare companies face unique challenges when it comes to digital advertising including, restrictions based around ad types and content which if infringed, could lead to disapproved ads. We know how to navigate the pitfalls.

Click here for more information

We’ve worked with banks, car finance companies, insurance providers and more to provide a scalable and profitable source of leads.

Whether it’s leads for car sales or finance applications you require, we’ve done it all and know how to deliver results.

Click here for more information

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