Cost and contracts
How much does Google Ads management cost in the UK?
Google Ads management pricing is a flat monthly fee from £145/mo +VAT, based on your ad spend tier. No percentage of spend. A one-off setup fee applies only if a new Google Ads account or conversion tracking needs building.
How much does it cost to have someone manage your Google Ads?
Google Ads management at DPOM starts at £145 a month plus VAT. Lite is £295 a month for ad spend of £500 to £2,500, Standard is £445 for £2,500 to £7,500, and Elite is £695 for £7,500 to £15,000. Pricing is fixed, with no long lock-in contract.
How much should I pay for Google Ads management?
Pay a fixed monthly fee matched to your ad spend rather than a share of your budget. Our Starter tier suits smaller budgets up to £500 a month, Lite is £295 plus VAT, and Elite is £695 plus VAT. Look for Google Partner status, clear reporting and no long lock-in contract.
How much does a Google Ads agency cost?
Fees vary, so ask any agency how they charge: a fee that is a percentage of your ad spend rises as your budget grows. We charge a flat monthly fee from £145/mo +VAT based on your spend tier, with no markup on your ad budget and no long contract.
Do you charge a percentage of my ad spend?
No. Google Ads management at DPOM is fixed-price, starting at £145 a month plus VAT, with no markup on ad spend and no long lock-in contract. Each tier is matched to a monthly ad spend band, so you know the management fee before you start and it does not rise simply because your budget does.
What is the difference between the management fee and my ad budget?
The management fee pays us. Your ad budget is paid by you directly to Google and is entirely yours.
What is included in the fee, and are there markups on ad spend?
Full management of your account, our own tools (which ones depends on your package) and monthly reporting. No markup on your ad spend, ever.
Is there a minimum ad spend?
No hard minimum to work with us. Our Starter tier suits smaller budgets up to £500 per month.
Is £500 a month enough for Google Ads?
Yes, it is a sensible place to start. Our Starter package manages up to £500 a month of ad spend for £145 a month plus VAT. Lite manages up to £2,500 for £295 a month and adds your own account manager and Nebula. You can move up a package any time.
Am I tied into a long contract?
No. No long contracts, cancel with 31 days notice. We earn your business every month.
How it works
What does a Google Ads management company actually do?
A Google Ads management company builds, runs and optimises your campaigns for you. At DPOM that means campaign build, conversion tracking setup and continuous optimisation of keywords, bids, ads and budgets, with your own account manager from Lite upwards and conversion-rate work on Standard and Elite. Google Ads, formerly AdWords, is what we have specialised in for 15 years.
What does a Google Ads agency do?
A Google Ads (PPC) agency plans, builds and manages your campaigns end to end: keyword and audience research, writing ads, setting up conversion tracking, managing bids and budgets, protecting you from click fraud, and reporting on the results. A good agency is judged on cost per enquiry and return on ad spend, not vanity metrics.
How do I manage my Google Ads?
You can manage Google Ads yourself or hand it to a specialist. For self-management, DPOM’s Ignite uses AI to run your Google Ads under your control, and is free while we launch. For hands-on management, DPOM plans start at £145 a month plus VAT, with no contracts, no markup on ad spend, and you keep ownership of your account.
Will I have a dedicated UK account manager?
From our Lite package, yes, and Elite adds a second manager and a senior strategist. Starter is run by our UK team, by email and support tickets. Every package includes James, our AI account manager, for a Google Ads update day or night.
How long until I see results?
Campaigns need a few weeks of real data before the first round of optimisation. We are upfront that campaigns are rarely highly profitable straight away: it can often take three months or more of data and refinement before performance really takes off.
Do I own my account and data?
Yes, completely. Your account is set up under your own ID, and if you ever leave, you keep everything.
Are AdWords and Google Ads the same thing?
Yes. Google renamed AdWords to Google Ads in 2018. It is the same platform, and AdWords management and Google Ads management are the same service. We have specialised in it for 15 years.
Is AdWords the same as Google Ads?
Yes, AdWords and Google Ads are the same platform. Google Ads is the current name for what was formerly known as Google AdWords. DPOM has specialised in Google Ads management for 15 years as a Google Partner, with managed plans from £145 a month plus VAT and no contracts.
Choosing an agency
How do I choose the right Google Ads agency?
Look for Google Partner status, real experience in accounts like yours, transparent fixed pricing, clear reporting, and no long lock-in contract. Make sure you keep ownership of your account and data. We offer a free, no-obligation audit so you can see our thinking before you commit.
How is this different from in-house or a freelancer?
Fifteen years of specialist experience, a UK team with cover when someone is away, Google Partner status, and our own tools included in your package.
Do you work with small businesses?
Yes. We are small business Google Ads management specialists, with a Starter tier built for smaller budgets and senior UK management on every plan.
Do you offer Google Ads management for small businesses?
Yes. Google Ads management starts at £145 a month plus VAT, and our Starter tier suits smaller budgets of up to £500 a month. Lite is £295 a month for ad spend of £500 to £2,500. Pricing is fixed, there is no long lock-in contract, and a UK team manages the account.
Are you a Google Partner and certified?
Yes, DPOM is a Google Partner and our team is Google Ads certified.