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Automotive SEO · Google Partner · 15 years

Automotive SEO for car dealers: get your stock found before the marketplaces keep it.

SEO for car dealers, used car supermarkets, garages and MOT centres, run for you by our UK team from £185 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the test drive

Where does a dealer lose the buyer? Five places, five fixes.

Tap a stage to see what goes wrong for dealers and garages online, and what we do about it.

Every stage between a search and a handed-over set of keys has a fix. Tap one.

Your stock changes daily. If new cars take weeks to be crawled, or the feed makes thin duplicate pages, buyers see the same car on the marketplace and not on your site. Vehicle pages built to be indexed quickly, each with its own details and photos, and a clean path from your stock list to every car.Every packageSee stock pages

Searches for used cars in your town are full of marketplaces. Chasing their head terms burns budget and rarely works for an independent. We aim at searches where a local dealer can win: make and model plus town, finance, part exchange and your own name.Local SEOSee local searches

Servicing, MOT and repair searches are local and repeat. Without a tuned profile, the garage down the road gets the booking. A Business Profile and service pages built for MOT, servicing and repairs, with opening hours, prices where you set them, and review requests after each job.Every packageSee garage SEO

A buyer ringing about a car wants an answer now. If you are on the forecourt, they ring the next dealer. Relay AI answers, takes the details and texts them to you. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

You cannot tell which searches brought the buyer who actually bought. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for dealers and garages

Automotive SEO services built around stock that changes every day. Stock pages, local searches, servicing and trust, each handled on its own terms.

A dealership is part shop window, part garage. Our automotive SEO services treat the two differently, because buyers search for them differently.

More detail

Automotive SEO is not one task. Used cars, new arrivals, finance, part exchange, servicing and MOT are different searches with different buyers, and most dealer sites answer all of them with one stock list. We split them out, so each search has a page that suits it.

Vehicle pages that get indexed, and sold-car pages that do not hurt

When it fits
You list dozens or hundreds of cars, they come and go weekly, and your site is fed from a stock system.
What we do
We make sure every live car has a crawlable page of its own, handle sold cars properly, and stop the feed creating near-identical pages.
More detail

One car, one useful page. Make, model, year, mileage, price, photos and a few honest lines about the car. Pages that only repeat the same feed text as fifty other dealers give Google no reason to prefer yours.

Sold cars. A page that vanishes returns an error; a page left up with a sold label can be useful for a while. We decide what each sold car should do: stay, point to similar cars, or redirect to the model page.

Crawl and index. A list that loads cars only after a click, or filters that make thousands of near-duplicate addresses, can hide your stock. We check what Google can really reach.

Which packages: Every package.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What car dealers pay for SEO. One package, one flat monthly fee.

Your quote depends on the area you sell to and how crowded the market is for your type of car. The fee is flat every month and never a share of your sales.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the towns you cover. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a stock site and a Business Profile? Start with a free SEO audit: what Google can see of your stock, what is holding your pages back, and what we would do first. You keep the findings.

What the audit covers
  • Your stock pages: which cars are indexed, which are not, and whether sold cars cause errors.
  • Duplicate and thin pages: feed-made pages that repeat each other.
  • Your Business Profile: categories, services, photos and hours, read the way Google reads them.
  • Servicing and MOT pages: which exist and which are missing.
  • Reviews: how recent and how specific they are.
  • Tracking: whether calls, enquiries and finance forms are counted.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Automotive businesses we have run search marketing for

Case study · Automotive

Motorwise. 17% lower cost per acquisition and lower costs, with 6% more conversions.

  • 6%Increase in Conversions
  • 17%Decrease in CPA
  • 17%Increase in Conv. Rate

Read the case study: Motorwise

We run SEO for Meridian Carz and Google Ads for DST Automotive. All case studies

The usual dealer website problems

Six things we keep finding on dealer sites. Turn a card to see the fix.

These come up again and again when we look at a dealer or garage website and its Business Profile. Turn a card to see the fix.

  • The problem

    What we do

    A decision for each sold car: keep it with similar cars, or send it to the model page.

    WhyDead pages waste the visits they earned

  • The problem

    What we do

    Rules for which stock-list views Google should crawl and which it should skip.

    WhyCrawl time is limited, and duplicates dilute it

  • The problem

    What we do

    A few honest, specific lines on each car that are yours alone.

    WhyPages that copy the feed give Google no reason to choose you

  • The problem

    What we do

    Secondary categories and a services list that match the work you want, including MOT and repairs.

    WhyCategories steer which searches you show for

  • The problem

    What we do

    A request after handover that invites the customer to mention the car and the experience.

    WhySpecific reviews persuade the next buyer

  • The problem

    What we do

    Plain finance pages that describe your arrangement and send detail to your finance partner.

    WhyFinance claims need care and a clear source

Software we built

Ranking is half. The phone is the other half. Our tools carry the call from search to job.

Follow one buyer from a search to your forecourt. Tap a tool to see the real screen. The package card above shows which tools come with Local SEO.

Relay AI Call Answering

You cannot answer every call from under a bonnet or in the middle of a handover. Relay AI answers, takes the caller’s details and which car they asked about, and texts them to you so you can ring back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose an automotive SEO company

Questions a dealer should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will you look at how my stock pages are indexed?

    YesYes. It is one of the first things we check, including sold cars and feed-made duplicates.

  2. Will you try to beat AutoTrader for my cars?

    NoNo. We aim at searches where a local dealer can win, such as your own name, make and model plus town, and your servicing pages.

  3. Do you write finance promises on my pages?

    NoNo. We describe what you offer in plain words and leave rates and approval to your finance partner.

  4. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  5. Do you buy or fake reviews?

    NoNever. We help you ask real customers and reply properly to the ones you get.

  6. Will you promise me page one?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  7. Who owns the content if I leave?

    YesYou do, along with your Business Profile and your rankings. Notice is 31 days.

  8. Can the missed-call problem be fixed as well?

    YesYes. Relay AI answers calls you cannot take and texts the details to you, and Relay Convert shows which calls came from search.

After you choose

What the first months look like for a dealer. Stock first, then the local pages around it.

We plan the work around your busiest weeks. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1What you sell and whereThe cars you stock, the towns you sell to, whether you also run a workshop.
    More detail

    Your SEO specialist asks which cars and services you most want to sell more of, and how your stock reaches your site. If you have a site and profile already, a free audit comes first.

  2. Typically week 1 to 2Stock check and profileWhat Google can see of your stock, a tidy profile, and calls and forms counted.
    More detail

    We look at how your stock list is built and which pages Google has indexed. Your Business Profile is tidied, because it is the quickest win for local searches.

  3. Typically month 1 to 3Pages and posts, with your approvalLocal, finance, make and model and servicing pages.
    More detail

    Pages and posts reach you for approval before they go live. We write them around your real stock and workshop, and set up a simple way of asking each customer for a review.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which calls and forms came from search. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for car dealers

SEO for car dealers: why the stock list is the whole problem

SEO for car dealers is different from most local businesses, because the thing you sell changes every few days and arrives on your website through a feed.

Car dealer SEO begins with indexing

If a car is not a page Google has reached, it cannot be found. Much dealership SEO is making sure every live car has a clean, crawlable page.

Car dealer SEO services must handle sold stock

Cars sell, and their pages must do something sensible afterwards: keep, redirect or point to similar cars.

Your own words matter

A short, true description of each car is what separates your page from the feed copy used by every other dealer.

More detail

If you want the wider picture, see our SEO services overview. Dealers who need enquiries this week often add Google Ads, since SEO takes months to build.

SEO for car dealerships

SEO for car dealerships against the big marketplaces

SEO for car dealerships is not a contest with the marketplaces. They are one of the places buyers look, and your job is to be the dealer people choose once they have looked.

Win the searches that are yours

Your name, your town, a make you specialise in and your servicing are searches where a local dealer can lead.

Be the dealer behind the listing

Buyers check reviews and the website before they visit. A clear site and a strong profile turn a marketplace view into a visit to you.

Use both on purpose

Keep the listings that earn their fee, and move some of the work onto visibility that belongs to you. We track where each call came from.

More detail

Dealership SEO also helps when a buyer has already seen your car elsewhere and searches your name to check you out.

Dealership SEO

Dealership SEO for franchise and independent dealers

Dealership SEO covers more than one kind of business, and the right plan is different for each.

Independents

Fewer cars, more personality. Specialist pages, local trust and careful stock pages usually matter most.

Used car supermarkets

Volume. Indexing, duplicate control and a clear route from search to the right car decide how much of the stock is found.

Franchise dealerships

The manufacturer often controls the site. We work with what you can change: your profile, your local pages and your servicing content.

More detail

Tell us which of these you are when you get in touch, and we will say honestly what SEO can and cannot change for you.

Garages and MOT

Automotive local SEO for garages, MOT and servicing

Automotive local SEO is the part of the work that fills a workshop diary, and it repeats every year.

Map results first

A booking is usually made by tapping a business in the map results. Your categories, photos, hours and reviews decide whether it is you.

One page for each service

MOT, servicing, brakes, tyres and diagnostics are separate searches with separate pages.

Keep customers coming back

Reviews after each job and a reminder-friendly site make the second year cheaper than the first.

More detail

See also local SEO for any small business.

SEO for the automotive industry

SEO for automotive industry businesses: who we work with

SEO for automotive industry businesses covers dealers, garages, parts suppliers and specialists. We work with automotive businesses today.

Meridian Carz

We run SEO for this car dealer.

DST Automotive

We run Google Ads for this automotive business.

Motorwise

Read the Motorwise case study for what we ran and what changed.

More detail

If you want to talk to us about a similar business, call 0115 647 0111. If you want an automotive SEO company to look at your pages first, the free audit is the place to begin.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Car dealer SEO questions

SEO for car dealers: frequently asked questions.

Cost and fit

How much does SEO for car dealers cost?

Local SEO starts at £185 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on the area you sell to and how busy the market is. Notice is 31 days.

Is SEO worth it if I already advertise on AutoTrader?

Often, as a second source. Marketplace listings bring buyers while you pay, and your own rankings bring buyers you do not pay per listing for, built over months. Nobody can promise a ranking.

How long does automotive SEO take?

Business Profile changes can move local results within weeks. Stock and local pages usually take three to six months to settle.

Do you work with car dealers and garages?

Yes. We run SEO for Meridian Carz, and Google Ads for DST Automotive.

Stock pages

Why are my cars not showing on Google?

Common causes are pages that are not crawled, stock lists that load only after a click, and feed pages that repeat each other. A free audit shows which applies to you.

What should happen to a sold car page?

It depends on the car. Some stay for a while with a sold label and similar cars, others redirect to the model page. We decide car by car, with rules you can follow.

Can you fix my stock feed?

We advise on what the feed should produce and what your site should show. Changes to the feed itself usually need your stock system provider.

Will you write a description for every car?

We set up the page structure and write the rules. A few true lines about each car are best from you, and we help you make that quick.

Local, garages and reviews

Can you help my MOT and servicing bookings?

Yes. A tuned profile and a page for each service are the basis. Whether you show depends on competition and on Google, and no one can promise it.

Should I use Google Ads as well?

For enquiries this week, often yes: ads can ring the phone in days while SEO builds. Many dealers run both.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real customers and reply to the ones you get.

Who owns my Business Profile and content?

You do. It stays with you if you leave.

Get started

Ready to sell more cars from your own site?

The quickest way is a call. Tell us what you stock, where you sell and whether you run a workshop, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

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