Shopping Feed Optimisation
A well optimised shopping feed ensures your ads show for more key terms and phrases related to the products you sell. Whether you advertise 100 or 100,000 products, feed optimisastion is crucial to maximise success.
Maximise shopping ad performance with feed management.
The quality of your product feed has a major impact on your ad campaign performance. The text within the feed is responsible for every search term your adverts appear for and a poorly optimised feed can severely restrict your performance.
Around 80% of the search terms your shopping ads appear for are matched to your product titles. If you have an online shop with 1000’s of products, it’s almost impossible to test varying product titles to increase performance. Our feed optimisation service uses specialist industry-leading tools to change and test product titles (and other information) at scale. This means we can make improvements across 1000’s of products quickly and efficiently to increase the number of search terms your ads show for resulting in more buyers viewing your products.
If we provide you with advertising services for your eCommerce website (such as Google Shopping Ads), we provide feed optimisation and management as standard. If you don’t have a feed we can create one for a small fee.
To learn more about how we can help you optimise your feed, speak to our experts.
Request a free eCommerce campaign audit.
We offer all potential new customers a free audit to give you an objective assessment of your current campaign performance. We will tell you, with examples, what is both good and bad about your campaigns and how our service can help improve performance. If we don't think that we can help meet your objectives, we will tell you.
Our audits may include (but are not limited to) the following:
Campaign structure review: Overall account structure, ad groups, shopping campaigns and budget allocations.
Keyword Performance: Keywords, match types, search query report analysis, keyword gaps, negative keyword review
Bid and bid strategy analysis: Keyword bids, bid adjustments (device, location etc), ad scheduling
Performance analysis: conversions, cost per acquisition (CPA), conversion rate, cost per click (CPC) and overall return in investment
Advert review: Relevancy, ad testing, landing pages, ad scheduling
Technical review: Conversion tracking including revenue tracking, form tracking and call tracking
Growth opportunities: Quick wins, wasted spend reduction, long term opportunities
When your audit is complete, we will arrange an online meeting to discuss it in depth and answer any questions you may have.