Shopping Feed Optimisation

A well optimised shopping feed ensures your ads show for more key terms and phrases related to the products you sell. Whether you advertise 100 or 100,000 products, feed optimisastion is crucial to maximise success.

For more information about how our service can help you get more leads and sales, get in touch with our team today!

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Maximise shopping ad performance with feed management

The quality of your product feed has a major impact on your ad campaign performance.

The text within the feed is responsible for every search term your adverts appear for and a poorly optimised feed can severely restrict your performance.

Around 80% of the search terms your shopping ads appear for are matched to your product titles. If you have an online shop with 1000’s of products, it’s almost impossible to test varying product titles to increase performance. Our feed optimisation service uses specialist industry-leading tools to change and test product titles (and other information) at scale. This means we can make improvements across 1000’s of products quickly and efficiently to increase the number of search terms your ads show for resulting in more buyers viewing your products.

If we provide you with advertising services for your eCommerce website (such as Google Shopping Ads), we provide feed optimisation and management as standard. If you don’t have a feed we can create one for a small fee.

To learn more about how we can help you optimise your feed, speak to our experts.

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