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Websites · Website Development

Custom Websites And Web Apps

When an off-the-shelf template will not cut it, we design and build it from the ground up. Bespoke websites and web apps shaped around exactly what your business needs, fast, secure and built to win work. Fifteen years building for UK businesses, and a UK team you can actually talk to.

Google Partner★★★★★ 4.8 / 390 reviews 4,000+ UK businesses 15 years' experience Transparency Guarantee

Start your project

Tell us what you are trying to build and what it needs to do. We will come back fast, with no jargon and no hard sell.

Speak to our UK website team today!

0115 727 0038
OR
What we do

Bespoke Websites Built Around Your Business

Some projects need more than a template. Maybe you have a specific way of working, a tricky integration, a booking or quoting system, or simply a brand and an experience that has to be exactly right. That is where bespoke website development comes in. We design and build from the ground up, so your site does precisely what your business needs, not whatever a generic theme allows.

We have built for UK businesses since 2010, with hundreds of five-star reviews. Every project starts with understanding what you are trying to achieve, then we design it, build it on solid foundations, and make it fast, secure and easy to use. The result is a site that works the way you do and is genuinely built to win business, not just to look the part.

You own everything we build, on well-supported technology that is never locked to us alone. Clear pricing agreed up front, honest advice on what you actually need, and a senior UK team you can pick up the phone to. If you would prefer a lower-cost route to get online quickly, we will tell you, and point you to the option that fits.

We build on whatever platform suits you

Nova CMS
WordPress
Wix
Squarespace
Shopify
WooCommerce
Why DPOM

Why Choose DPOM For Website Development

Websites built to bring in real business, with clear pricing and a UK team you can reach. No contracts on rental plans, no jargon, and no hidden fees.

Fifteen years' experience

We have built and run websites for UK businesses since 2010, with hundreds of five-star reviews. From a simple brochure site to a busy online store, we have done it many times over.

Built to win you work

Your website is there to bring in enquiries and sales, not just to look pretty. Every build is designed around real customers, clear calls to action and pages that convert.

Clear, honest pricing

A flat monthly fee or a fixed project price, agreed up front. No surprise invoices, no hidden costs, and rental plans with no large bill to find at the start.

You are never held hostage

Your site, your content and your domain stay yours. We build on solid, well-supported foundations and never lock you into something only we can touch.

Senior UK team

Your project is handled by experienced people based in the UK, designers and developers you can actually talk to, never handed to a junior or sent offshore.

Fast, mobile and found

Every site we build is fast, looks right on every screen, and is set up properly for Google from day one. Speed, security and SEO basics are baked in, not bolted on.

What we build

From Brochure Sites To Full Web Apps

Whatever you need built, we have almost certainly built something like it. Here is the kind of work our development team takes on.

Business websites

Credible, well-structured sites that explain what you do and bring in qualified enquiries. Designed around your customers and the actions you want them to take.

Custom e-commerce

Online stores tailored to how you sell, with the product, checkout and integration logic you need. Built to convert and easy to manage.

Web applications

Portals, dashboards, booking and quoting tools, member areas and bespoke systems. Software that runs in the browser and does a real job for your business.

Integrations

Connect your site to the tools you already use, from payment and booking systems to your CRM, so data flows automatically instead of being rekeyed by hand.

Redesigns and rebuilds

Replacing a slow, dated or unreliable site? We rebuild on modern foundations and carry your content across carefully, so you launch faster and easier to manage.

Fast, secure foundations

Every build is fast, secure and set up properly for Google, with SSL, hosting and the SEO basics handled so your site performs from day one.

How we work

From First Chat To Live Site

No mystery about what happens after you enquire. Here is how we take your website from idea to live, then keep it growing.

Step 1

Chat and plan

We learn your business, your customers and what the site needs to do. You get a clear plan and a fixed price or monthly fee up front, no surprises.

Step 2

Design

We design pages around your brand and your customers, focused on the actions you want visitors to take. You review and we refine until you are happy.

Step 3

Build and launch

We build your site to be fast, secure and mobile-ready, set up properly for Google, then launch it. Many sites go live in days, not months.

Ongoing

Support and grow

Updates, hosting, security and changes handled by your UK team, so your site keeps working hard for your business long after launch.

Our work

Websites We Have Built

A few of the custom websites we have designed and built for UK businesses across very different sectors, from trade and heritage brands to online stores.

marshfieldheating.co.uk
Trade · One page

Marshfield Heating

A bold, single-page site for a Grantham heating engineer. Designed to turn a click into a phone call as fast as possible, with big CTAs, trust badges and an instant quote form.

cobblestonebuilders.co.uk
Heritage · 5 pages

Cobblestone Builders & Stonemasons

A heritage-style, multi-page site for a fourth-generation Lincolnshire stonemason. Warm cream and stone palette, editorial typography, and a portfolio gallery for their finished stone work.

foxhollowgardens.co.uk
Editorial · 5 pages

Foxhollow Garden Design Studio

A soft, magazine-style site for a boutique garden design studio. Asymmetric portfolio grid, editorial serif typography and a journal section to help them rank for long-tail design searches.

beechwoodkitchens.co.uk
Luxury · 4 pages

Beechwood Kitchens

A minimalist, luxury showroom site for a bespoke Cotswolds kitchen maker. Black, cream and brass palette with a quiet editorial tone, built to attract high-value enquiries over volume.

hollowstonecoffee.co.uk
E-Commerce · Coffee

Hollowstone Coffee

A dark editorial site for a Peak District speciality coffee roastery. Bold typographic layout, a rotating single origin range, variants for bag size and grind, and a monthly discovery subscription. Built for repeat buyers.

kilnfieldceramics.co.uk
E-Commerce · Ceramics

Kilnfield Ceramics

A soft editorial shop for a small Yorkshire pottery studio. Serif typography, cream and clay palette, hand-thrown product listings and a quiet checkout flow built to feel as crafted as the ceramics themselves.

ridgelineoutfitters.co.uk
E-Commerce · Outdoor Gear

Ridgeline Outfitters

A rugged, utility-styled outdoor gear shop for a Lake District outfitter. Condensed uppercase typography, forest green palette, heavy product variants for size and colour, and a pack checkout built for serious hillgoers.

wildfernapothecary.co.uk
E-Commerce · Apothecary

Wildfern Apothecary

A maximalist Victorian-style botanical apothecary for a Somerset skincare studio. Ornate frames, oxblood and gold palette, DM Serif Display headlines and detailed botanical line art. Graphic-heavy and unmistakably bespoke.

Our CMS

Built On Nova, Our Own Lightweight CMS

Every website we build runs on Nova, the content system we built ourselves and maintain in house. It is deliberately lightweight, so it does away with the theme and plugin bloat that slows a typical WordPress site down. The result is a website that loads fast, stays secure, and that you can edit yourself in seconds.

Lightweight and fast

Nova carries no theme and plugin bloat, so your pages load fast and stand a better chance of ranking. A typical WordPress site drags around dozens of plugins and a heavy theme. Nova does not, so it stays quick.

Secure by design

There is no army of third party plugins for attackers to get in through, which is exactly how most WordPress sites get hacked. Less moving parts means a smaller target and far less to go wrong.

Easy to edit yourself

Click straight onto your own text, images, menus and SEO and change them. No training, no developer, and no waiting on anyone. If you can use a web browser, you can run your site.

Built and supported in the UK

Nova is our own platform, built and looked after in the UK by the people who made it. Every website we build runs on it, so when you need a hand you are talking to the team behind the software.

SEO ready from day one

Nova was built search first by a team that does SEO every day, so it is fast, clean and structured to rank from the moment you go live. There are no plugins bolted on later to bloat it out and slow it down.

Easy to adapt to your business

Because we built Nova and we run real marketing campaigns on it, we can shape and change it around your business and your campaigns whenever you need. You are not boxed in by a rigid off the shelf template.

All the power you need, none of the WordPress baggage. Fast pages, fewer security holes, and a site you actually control.

Platforms and pricing

Built On The Platform That Suits You

Whatever platform you prefer, we build on it. We will recommend the right fit for your project and your budget, and price every build to suit.

Nova CMS
WordPress
Wix
Squarespace
Shopify
WooCommerce

We build on our own lightweight Nova CMS, or on WordPress, Wix, Squarespace and whatever platform you want. Because every project is different, pricing is bespoke and agreed up front with no hidden extras. As a guide, a custom website on our own Nova CMS starts from just £495+VAT.

How we work

A Clear Process, No Surprises

We agree the scope and the price up front, then keep you in the loop at every stage. You always know what is happening and what it costs.

We start by understanding your goals and mapping out exactly what needs building. You get a clear plan and a fixed price before any work begins. Then we design, build and test, sharing progress so you can give feedback and shape the result, before we launch and support it. No vague estimates, no scope creep out of nowhere, and no jargon.

Proof

Real Websites For Real UK Businesses

We would rather show you than tell you. Since 2010 we have built and grown websites for thousands of UK businesses, from local trades to national brands, across virtually every sector.

4,000+
UK businesses helped
390+
5 star reviews
15 yrs
building websites
Days
not months to launch
Case studies

Real results for real UK businesses

We would rather show you than tell you. Here is what hands-on, senior web design and build looks like across very different industries.

Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Automotive
6%
Conversions up , cost per acquisition down 17%.
Read the case study →
Legal
70%
more leads, conversion rates more than doubled.
Read the case study →
Recruitment
224%
jump in conversions, cost per acquisition down 81%.
Read the case study →
Cybersecurity SaaS
377%
Paid search traffic up , cost per acquisition more than halved.
Read the case study →
E-commerce
1200%
Revenue doubled, leads up .
Read the case study →
Experiences
311%
Bookings up in six months, cost per click down 40%.
Read the case study →
E-commerce
1384%
Conversions up , cost per acquisition down 93%.
Read the case study →
Trades
70%
increase in leads, helping win more contracts.
Read the case study →
E-commerce
82%
more conversions, bounce rate down 21%.
Read the case study →
Legal
1200%
Leads up with 95% lower cost per acquisition, same budget.
Read the case study →
Health & Beauty
850%
increase in conversions, record-low cost per conversion.
Read the case study →
B2B Services
178%
Conversions up while ad spend fell 38%.
Read the case study →
Food
71%
Sales up , cost per result down 48%.
Read the case study →
E-commerce
70%
better cost per conversion within six months.
Read the case study →
Travel & Leisure
1324%
Online sales up , cost per acquisition down 97%.
Read the case study →
Construction
1100%
Leads up , cost per acquisition down 75%.
Read the case study →
E-commerce
1564%
PPC conversions up , cost per acquisition down 240%.
Read the case study →
Food & Drink
349%
Clicks up , engagement up 301%.
Read the case study →
Software / SaaS
177%
Organic traffic up , social traffic up 599%.
Read the case study →
Reviews

What our clients say

We would rather let our clients do the talking. Here is what real UK businesses say about working with us.

Sectors

Industries We Build Websites For

Fifteen years across very different markets means we have almost certainly built a website in yours. Tap your sector to see how we help.

Plumbers, electricians, builders and roofers. We build fast, mobile-first sites that show your work, build trust and make it easy for local customers to call or request a quote.

Online stores built to sell, with clean product pages, simple checkout and the SEO basics in place so shoppers find you and buy with confidence.

Clinics, dentists, salons and practitioners. Clean, reassuring sites with easy booking and clear information that turn visitors into appointments.

Solicitors, accountants, consultants and agencies. Credible, well-structured sites that explain what you do and bring in qualified enquiries.

Restaurants, cafes, venues and food brands. Appetising sites with menus, bookings and ordering that get people through the door or buying online.

Estate agents, lettings, builders and home improvement. Visual, easy-to-update sites that show off your work and capture enquiries.

Gyms, clubs and membership organisations. Sites that sign up members, take bookings and keep your community informed.

Just getting going? A rental website gets you online fast with a low monthly cost and nothing to pay up front, ready to grow as you do.

Our promise

Our Transparency Guarantee

The web industry has a trust problem. We built our whole approach around fixing it. Here is what we guarantee, in writing, to every client.

01

You own everything

Your website, your content and your domain belong to you. We build on solid, well-supported foundations, never something only we can touch.

02

Clear pricing up front

A fixed project price or a flat monthly fee, agreed before we start. No surprise invoices and no hidden costs, ever.

03

No nasty lock-ins

Rental plans are simple monthly rolling agreements you can cancel any time with 31 days notice. We keep your business by earning it.

04

Plain-English updates

No jargon and no black boxes. We explain what we are doing in language that makes sense, and you can reach a real person who knows your site.

05

Built to be found

Speed, security, mobile and the SEO basics are baked into every build from day one, not sold back to you later as expensive extras.

06

Honest advice

If a rental site is a better fit than a custom build, or the other way round, we will tell you. Straight answers, every time.

No surprise costs. No nasty lock-ins. No black boxes. You own everything. We earn your business every single month.

The team

The People Behind DPOM

☆ Our Senior Team

The People Behind DPOM

DPOM is a family business at heart. Brett and his wife Jayme have built DPOM from a one-man consultancy into one of the UK's most trusted small-business marketing agencies, working with the senior team below every single day.

Brett Dixon

Brett

Founder & Director
Hover for bio
Time at DPOM: 15 Years
Brett Dixon
Founder & Director

25 years in marketing. Worked with Harvey Nichols, BBC Top Gear, Formula One and UK Trade & Investment before founding DPOM in 2010.

Chartered Institute of Marketing member. Computer science background and still codes in multiple languages. Lifelong petrol head.

Jayme Dixon

Jayme

Director
Hover for bio
Time at DPOM: 15 Years
Jayme Dixon
Director

From Tampa, Florida. Worked at one of the city's top legal firms before moving to the UK. Met Brett during his Royal Navy days.

Co-founded DPOM with Brett and Nige. Runs Accounts, HR, Legal and the day-to-day operations that keep DPOM ticking.

Nige

Nige

Director
Hover for bio
Time at DPOM: 15 Years
Nige Dixon
Director

Old-school marketing director from the days long before the internet. Brett's dad, no less, and one of the original brains behind DPOM.

Worked worldwide in marketing across automotive, luxury and travel. Brings decades of brand strategy and commercial instinct that simply cannot be googled.

Camilla

Camilla

Senior Marketing Manager
Hover for bio
Time at DPOM: 3 Years
Camilla
Senior Marketing Manager

10+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping small businesses grow, having worked with thousands throughout her career. Dog lover at heart, with her pooch Coco never far away.

Lee

Lee

Senior Marketing Manager
Hover for bio
Time at DPOM: 5 Years
Lee
Senior Marketing Manager

15+ years managing Google Ads, SEO and digital marketing campaigns. Fully qualified and certified Google Ads expert.

Passionate about helping SMEs grow, having worked with thousands of them throughout his career. Dedicated football fan, especially when it comes to Manchester City.

Valerie

Valerie

Operations Manager
Hover for bio
Time at DPOM: 4 Years
Valerie
Operations Manager

Has worked with well-known brands including Ford. Brings a corporate-grade eye for detail to a small-business agency.

The glue that keeps the team together. Never misses a beat, never drops a ball, and quietly makes sure everything runs the way it should.

Patrick

Patrick

Senior Support Manager
Hover for bio
Time at DPOM: 7 Years
Patrick
Senior Support Manager

A PPC expert with nearly 10 years experience in the trenches of Google Ads campaign management.

Heads up our client support team, helping clients solve problems quickly and get exactly what they need, whatever that looks like that day.

James AI Receptionist

James

AI Receptionist
Hover for bio
Available: 24 / 7
James
AI Receptionist

Did you really expect anything less from a forward-thinking digital marketing agency? James is our 24/7 AI receptionist, answering every inbound call instantly, day or night.

He knows who you are the moment you call, remembers every conversation, books straight into our team's diaries, and never has an off day. Built in-house and getting smarter every week.

Speak to our UK website team today!

0115 727 0038
OR
Website Development FAQs

Website Development FAQs

How much does a custom website cost?

Every website is different, so pricing is bespoke and based on what you need and the platform we build on, whether that is our own Nova CMS, WordPress, Wix, Squarespace or another. We agree a clear, fixed price with you up front, with no hidden extras. As a guide, a custom website on our own Nova CMS starts from just £495+VAT. Tell us what you need and we will come back with a tailored quote.

What is the difference between a custom website and a rental website?

A custom website is designed and built specifically for you and is yours to own. A rental website is a professional site you pay for monthly with nothing up front, ideal for getting online quickly at a lower cost. We offer both and will give you honest advice on which fits your needs and budget.

Can you build web apps and online systems, not just websites?

Yes. As well as websites, we build web applications such as portals, dashboards, booking and quoting tools, member areas and bespoke systems. If you need something that does a specific job in the browser, tell us what it has to do and we will scope how to build it.

Do you redesign or rebuild existing websites?

Yes. We regularly rebuild sites that are slow, dated, insecure or hard to manage, moving them onto modern foundations and carrying your content across carefully. We will review what you have, tell you honestly what is worth keeping, and build you something faster and easier to run.

How long does a website development project take?

It depends entirely on the scope. A straightforward site can be built quickly, while a larger bespoke project or web app takes longer. We give you a realistic timescale once we understand what is involved, and keep you updated throughout so you always know where things stand.

Will I own my website and the code?

Yes. With a bespoke build you own the website, the content and the data, on well-supported technology that is never locked to us alone. No hostage tactics. If you ever choose to work with someone else, you keep everything we have built for you.

Can you integrate my website with other tools?

Yes. We connect websites to the systems you already use, such as payment providers, booking platforms, email marketing and your CRM, so information flows automatically rather than being rekeyed by hand. Tell us what you use and we will work out the right way to join it up.

Will my new website be fast and secure?

Yes. Speed and security are built into every project, with secure UK hosting, SSL, backups and clean, efficient code as standard. A fast, secure site is better for your customers and for Google, so we treat it as a foundation rather than an optional extra.

Will my website be set up for SEO?

Yes. Every build includes the SEO basics, a clean structure, fast pages and the right technical setup, so Google can understand and rank your site. For businesses that want to compete harder in search, we also offer full SEO services to build on that strong foundation.

Do you provide support after the site goes live?

Yes. We offer ongoing website management to keep your site secure, updated, backed up and running fast, and to make changes as your business grows. You get a UK team that knows your site and is easy to reach, rather than being left on your own after launch.

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Get started

Ready For A Website That Works Harder?

Tell us what you need and we will come back fast with a clear plan and a price. Fifteen years, thousands of UK businesses, and a UK team that actually answers the phone.

Clear pricing up front. You own your site. Rental plans cancel any time with 31 days notice.

Call our small business website experts today!

0115 727 0038
OR