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SEO for accountants · Google Partner · 15 years

SEO for accountants: be the practice they find first when the deadline looms.

Local SEO for accountants, bookkeepers and accountancy firms, run for you by our UK team from £185 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the engagement letter

Where does a practice lose the new client? Five places, five fixes.

Tap a stage to see where accountancy firms lose enquiries before anyone picks up the phone, and what we do about it.

Every stage between a search and a signed engagement has a fix. Tap one.

A homepage that says 'tax, accounts and advice' matches no one's search. People type 'self assessment help' or 'limited company accounts', and find the practice that wrote a page about exactly that. One page per service people actually buy: tax returns, self assessment, limited company accounts, VAT, payroll and R&D tax, each in plain words.Every packageSee service pages

'Accountant near me' is answered with a map, not a list of websites. A profile with a thin category list, few reviews or an old address loses the call to the practice down the road. A tidy Business Profile with the right categories, services, hours and photographs, and a steady way of asking happy clients for a review.Every packageSee the profile work

Searches for self assessment help climb in the autumn and peak around the January deadline. A page written in January is read by people who already chose someone else. A calendar worked back from each peak, so the pages are live, approved and settled months before the searches arrive.Every packageSee the seasonal plan

A small team in meetings or on a client's premises cannot answer every call. A business owner who reaches voicemail rings the next firm on the list. Relay AI answers, takes the name and what they need, and texts it to the right person. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

You know the phone rang, not which search made it ring or which page the enquiry started on. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for accountants and bookkeepers

SEO for accountants, built around the services clients search for. Practices, bookkeepers and niche firms, each handled differently.

People rarely search for 'an accountant' in general. They search for the job in front of them, and a town. Our accountants SEO is set up around those searches.

More detail

Most firms win work by recommendation, and that does not change. SEO adds the people who have no recommendation yet: the new director, the landlord with a first tax bill, the sole trader who has outgrown a spreadsheet. They search, read two or three firms and ring one. That is the moment this work is for.

One page for each job people hire you for

When it fits
Your site lists services in a paragraph or a menu, and you want enquiries for the specific work you are best at.
What we do
A page per service, written for the person searching: what is involved, who it suits, how you are paid and what happens first.
More detail

Personal tax. Self assessment, tax returns for landlords, capital gains and the high income child benefit charge are different worries. Each earns its own page and its own enquiry.

Business accounts and compliance. Limited company accounts, corporation tax, VAT returns, payroll and bookkeeping are searched as separate jobs, often by a different person in the same company.

Advisory work. R&D tax relief, business start-up advice and year end planning are higher value and less often searched, so a clear page can win them with little competition.

Which packages: Every package, and Local SEO from £185 a month.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What accountants pay for SEO. One package, one flat monthly fee.

Your quote depends on the towns you serve and how busy the map is for accountants there. The fee is flat every month and never a share of your fees.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the towns and services you want to win. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a site and a Business Profile? Start with a free SEO audit: what is working, what is holding your service pages back, and what we would do first. You keep the findings.

What the audit covers
  • Service pages: which of tax, accounts, VAT and payroll have a page worth finding, and which are missing.
  • Your Business Profile: categories, services, hours, photographs and reviews, read the way Google reads them.
  • Town searches: whether people in the places you serve can find you.
  • Seasonal pages: whether the January and year end pages exist and are ready in time.
  • Mobile and calls: how easy it is to book a call from a phone.
  • Tracking: whether calls and forms are counted, so results can be measured.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Professional services firms we have run search marketing for

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

We have no accountancy case study yet, so these are other professional services firms: a law firm (Google Ads) and a recruitment firm (SEO, social media and strategy). We run the Google Ads for ROCA Accountants. All case studies

The usual accountant SEO problems

Six things we keep finding on accountants' sites. Turn a card to see the fix.

These come up again and again when we look at a practice's website and profile. Turn a card to see the fix.

  • The problem

    What we do

    A page for each service, so a search for VAT help lands on VAT help, not a brochure.

    WhyOne page cannot match ten different searches

  • The problem

    What we do

    Bookkeeping, payroll, tax returns and advisory work listed as services, with a primary category that fits.

    WhyServices on the profile feed the near me results

  • The problem

    What we do

    Seasonal pages live and approved in the autumn, then refreshed each year rather than rewritten.

    WhyNew pages take months to settle

  • The problem

    What we do

    Fewer pages for places you really serve, with something true on each: the sectors, the local clients you help, the office.

    WhyNear-identical pages rarely rank

  • The problem

    What we do

    A short message after a good outcome with a direct link, and a reply to each review.

    WhyRecent reviews tip a close choice

  • The problem

    What we do

    A short enquiry form and a tap-to-call button in view on every page, tested on a real phone.

    WhyMost searches for an accountant start on a phone

Software we built

Ranking is half. Answering is the other half. Our tools carry the enquiry from search to engagement.

Follow one business owner from a search to your office. Tap a tool to see the real screen. The package card above shows which tools come with Local SEO.

Relay AI Call Answering

You are in a client meeting and the phone rings. Relay AI answers, takes the caller's name and what they need, and texts it to you so the right person rings back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose an SEO agency for accountants

Questions an accountant should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will you promise me page one for 'accountants in my town'?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and which enquiries it brought in.

  2. Do you write a page for each service we offer?

    YesYes. Self assessment, VAT, payroll, limited company accounts and the rest are searched as separate jobs, so each gets its own page.

  3. Will you plan around our busy season?

    YesYes. We work back from the January deadline and your clients' year ends, so pages are live and settled before the searches arrive.

  4. Will you build a page for every town in the county?

    NoNo. We write a page for a place you really serve and have something true to say about, and leave the rest.

  5. Do you claim professional memberships on our behalf?

    NoNo. We show the memberships and registrations your firm holds, and nothing it does not.

  6. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  7. Do you buy or fake reviews?

    NoNever. We help you ask real clients and reply properly to the ones you get.

  8. Who owns the content if I leave?

    YesYou do, along with your Business Profile and your rankings. Notice is 31 days.

After you choose

What the first months look like for a practice. Service by service, with you approving each step.

We plan the work around your services and your calendar. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1Your services and your clientsThe work you want more of, the towns you serve and the clients you suit best.
    More detail

    Your SEO specialist asks which work is most worth winning: self assessment, limited company accounts, payroll, a niche or a particular town. We agree the list, and which offices cover what.

    If you have a site and a profile already, a free audit comes first, so we start from facts.

  2. Typically week 1 to 2Profile and trackingYour Business Profile tidied, and calls and enquiry forms counted.
    More detail

    The profile is tidied first, as it is the quickest win for near me searches. Call and form tracking goes in so we can see which searches bring enquiries.

  3. Typically month 1 to 3Service and seasonal pages, with your approvalThe pages that answer clients, in the order your calendar needs them.
    More detail

    Pages and posts reach you for approval before they go live. We start with the services and the deadline that comes next, then add the rest as the first pages settle.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which calls and forms came from search. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for accountants

SEO for accountants: winning the search before the introduction

SEO for accountants works differently from most trades, because so much work arrives by recommendation. The opening is the person with no recommendation yet, who searches, reads a few firms and picks one.

Accountants SEO starts with the job

'Self assessment help', 'limited company accounts' and 'VAT registration' are searches from people with a task and a deadline. A page that matches the task is the one they ring.

Trust is part of the ranking

Visitors check who you are, who you act for and what you charge before they get in touch. Clear fees, real names and honest reviews help the visitor and the search result.

The enquiry form is part of the page

A ranking that brings no enquiry is wasted. A short form, a tap-to-call button and an answer when nobody can pick up belong in an accountant's SEO plan.

More detail

If you serve more than one kind of client, see our sector pages. Firms that want enquiries this month often pair SEO with Google Ads, since SEO takes months to build.

SEO for accounting firms

SEO for accounting firms: from one office to several

SEO for accounting firms depends on size. A sole practitioner needs a sharp local presence. A firm with several offices also needs each one to stand on its own.

One practice, one town

A small practice wins by being the obvious answer for its own patch: a clear page for each service, a complete profile and recent reviews from nearby clients.

Several offices, several maps

Each office is its own map result with its own address, reviews and categories. We set up a profile per office and keep them consistent with the site.

Partners and people

A page for each partner or manager, with real experience and the clients they suit, gives searchers a reason to choose a person, not just a firm.

More detail

For the wider picture on any small business, see local SEO for small businesses.

Local SEO for accountants

Local SEO for accountants: near me and in your town

Local SEO for accountants is mostly the map. When someone types accountant near me, Google shows three firms, and the rest are a scroll away.

Services and categories matter

A profile that lists bookkeeping, payroll, tax returns and advisory work as services is found for each of them, not only for the word accountant.

Questions and answers keep it alive

Posts, fresh photographs and answers to common questions tell a searcher the firm is active. A profile with nothing new in a year reads as dormant.

Reviews are the tie-breaker

When two firms look alike, recent, specific reviews decide the call. We help you ask after a good outcome, and reply to every review.

More detail

Remote work means clients are no longer limited to your town, but most still search close to home first, so the local pages and the profile come first.

SEO for bookkeepers

SEO for bookkeepers and small practices

SEO for bookkeepers is a search for a person, as much as a service. A small business owner wants someone reliable who explains things in plain words.

Software and service pages

Many owners search by the software they use or want to use. A page that says which packages you work with and what you do in them answers the question directly.

Plain-word pricing signals

Searchers look for how fees work. Telling them it is a fixed monthly fee, or how a quote is built, removes the main reason people hesitate to ask.

Handoffs to your own accountant

If you refer tax work on, say so. It shows what you do and what you do not, and it makes the page honest.

More detail

A bookkeeper's best early win is usually the Business Profile, then a page for each service. The free audit shows which comes first for you.

Choosing a provider

An SEO agency for accountants: what to look for

If you are comparing SEO for accountancy firms or an SEO agency for accountants, a few questions separate the useful from the vague.

Do they plan around your calendar?

A plan that ignores the January peak and your clients' year ends is a plan for another business. Ask when the pages will go live, and why.

Can they show you the work first?

We start with a free audit you keep, and you approve every page before it goes live.

Do they report on enquiries, not only rankings?

We count calls and forms from search, so you can judge the work by enquiries.

More detail

Your firm is the expert on tax and accounts. We would rather learn your specialities than write generic pages, so the first call is mostly us listening.

Real clients

Accountants we work with

We work with an accountancy practice today, and with other professional services firms.

ROCA Accountants

We run the Google Ads for this accountancy firm.

More detail

What we do for ROCA Accountants is Google Ads, not SEO. If you want to talk about SEO for your practice, call 0115 647 0111. The free audit is the place to begin. Financial advisers, brokers and lenders have their own page, financial services marketing.

Missed calls

The call you did not take in a client meeting

Search is wasted if the call goes unanswered. A business owner who gets voicemail rings the next firm.

Answer or call back fast

Relay AI answers while your team is with clients, takes the name, number and what they need, and texts it to you. It answers for you; you decide who rings back.

Know which calls came from search

Relay Convert shows which calls came from a Google search, so you can see what your SEO is doing for the phone.

More detail

Read more on Relay AI call answering, or ask about it in the form at the top of the page.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Accountant SEO questions

SEO for accountants: frequently asked questions.

Cost and fit

How much does SEO for accountants cost?

Local SEO starts at £185 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on the towns you serve and how busy the map is for accountants there. Notice is 31 days.

Is SEO worth it when most of our clients come by recommendation?

It can be, for the clients who have no recommendation yet. They search, compare a few firms and ring one. SEO is for that group, and nobody can promise a result.

How long does SEO for an accountancy firm take?

Business Profile changes can move local results within weeks. Pages usually take three to six months to settle, so we start with the services and deadline that matter most.

Do you work with accountants?

Yes. We run the Google Ads for ROCA Accountants.

Pages, seasons and niches

Which service pages does an accountant need?

The ones you want enquiries for. Usually tax returns and self assessment, limited company accounts, VAT, payroll and bookkeeping, plus any advisory work such as R&D tax. We agree the list with you.

Can you plan around the January self assessment deadline?

Yes. We work back from the deadline and from your clients' year ends, so pages are live and settled before the searches build.

Can you write niche pages for contractors, landlords or online sellers?

Yes, if your firm genuinely serves that niche. We leave out niches you would not want to pitch for.

Do you search for accountants in my town on my behalf?

We check how you appear for 'accountants in' your town and near me searches, and we report where you stand. We do not promise a position.

Profiles, trust and calls

Will you show my ICAEW or ACCA membership?

Only if your firm holds it. We show the memberships and registrations you have, in the places searchers look, and nothing else.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real clients and reply to the ones you get.

What happens to calls I miss in a meeting?

Relay AI can answer, take the caller's details and text them to you. It answers for you and does not book or quote.

Who owns my Business Profile and content?

You do. They stay with you if you leave.

Get started

Ready to be the practice they find first?

The quickest way is a call. Tell us your services, your towns and whether you are a practice or a bookkeeper, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

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