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SEO for estate agents · Google Partner · 15 years

SEO for estate agents: be the agent they ring for the valuation.

Local SEO for estate agents and letting agents, branch by branch, run for you by our UK team from £185 a month, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the instruction

Where does an agent lose the instruction? Five places, five fixes.

Tap a stage to see where sales and lettings agencies lose valuation requests, and what we do about it.

Every stage between a search and a signed instruction has a fix. Tap one.

Search for a property and Rightmove and Zoopla fill the page. Your own listings are rarely what wins that click, so the searches worth chasing are the ones portals do not answer. Pages aimed at the people who search for an agent, not a house: estate agents in your town, what a valuation involves, and who looks after a let.Local SEOSee valuation pages

A vendor thinking of selling, or a landlord tired of their agent, reads about three agents and rings one. A site that only lists homes gives them nothing to read about you. Valuation and landlord pages that answer the real questions: fees in plain words, how you market a home, who deals with the tenant.Every packageSee landlord pages

Each branch is its own map result. A profile with the wrong category, thin reviews or a postcode you do not cover sends the enquiry to the agent down the road. A tidy Business Profile per branch, with the right categories, hours and photographs, and a steady way to ask for reviews after completion.Every packageSee branch profiles

Half the team is out on viewings and valuations. A vendor who gets voicemail rings the next agent on the list. Relay AI answers, takes the name and the property, and texts it to the right person. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

You cannot tell which searches brought a valuation, only that the phone rang. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for estate and letting agents

SEO for estate agents, built around valuations and landlords. Sales, lettings and every branch, each handled differently.

An agent's best searches are not for houses. They are from owners and landlords choosing who to trust with a home. Our estate agent SEO is set up around those people.

More detail

Portals own the listing searches, and that is fine. What an agency can win is the search that comes before the instruction: who is the best agent in this town, what will my home fetch, who manages lettings properly. That is where estate agent SEO earns its keep.

Searches from owners deciding who to instruct

When it fits
You want more vendors asking for a valuation, and fewer who only browse the stock you already have.
What we do
Pages for the questions an owner asks before they pick up the phone, each with a clear way to book a valuation.
More detail

Estate agents in your town. This is the search with the instruction behind it. Your page needs to say who you are, which streets and villages you sell in, and what an owner can expect from the first visit.

The valuation question. People search for how much their home is worth, how a valuation works and whether it is free. A clear page for each, with a short booking form, turns a reader into a request.

Fees and process in plain words. Owners compare agents before they ring. Pages that explain how you market a property and how you are paid read as confident, not coy.

Which packages: Every package, and Local SEO from £185 a month.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What estate agents pay for SEO. One package, one flat monthly fee.

Your quote depends on the towns and branches you cover and how busy the map is for agents there. The fee is flat every month and never a share of your fees.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the towns and branches you cover. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused local set of searches, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A wider UK set of searches, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a site and a Business Profile? Start with a free SEO audit: what is working, what is holding your valuation and area pages back, and what we would do first. You keep the findings.

What the audit covers
  • Each branch profile: categories, services, hours and photographs, read the way Google reads them.
  • Valuation pages: which exist, which are missing and which are too thin to rank.
  • Area pages: whether each patch you cover has a page worth reading.
  • Lettings: whether landlords, tenants and fees are easy to find.
  • Mobile and calls: how easy it is to book a valuation from a phone.
  • Tracking: whether calls and forms are counted, so results can be measured.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Local service businesses we have run search marketing for

We have no estate agent case study yet, so these are other local service businesses we run Google Ads for. We run the Google Ads for Conrad Estate Agents and Kinetic Estate Agents. All case studies

The usual estate agent SEO problems

Six things we keep finding on agents' sites. Turn a card to see the fix.

These come up again and again when we look at an agency's website and branch profiles. Turn a card to see the fix.

  • The problem

    What we do

    Pages that answer an owner's questions: the valuation, your fees, how you market a home and who they will deal with.

    WhyListings are won by portals, instructions by trust

  • The problem

    What we do

    A separate Business Profile for each branch, with its own address, hours, photographs and reviews.

    WhyMap results are decided branch by branch

  • The problem

    What we do

    Fewer area pages, each with real detail: streets, house types, recent sales and the people you have helped there.

    WhyNear-identical pages rarely rank

  • The problem

    What we do

    A message after every sale and every tenancy start, with a direct link, and a reply to each review.

    WhyRecent reviews decide who gets the call

  • The problem

    What we do

    Their own pages for landlords and tenants, with fees and redress details easy to find.

    WhyDifferent readers need different answers

  • The problem

    What we do

    A short valuation form and a tap-to-call button in view on every page, tested on a real phone.

    WhyMost searches for an agent start on a phone

Software we built

Ranking is half. Answering is the other half. Our tools carry the enquiry from search to instruction.

Follow one vendor from a search to your office. Tap a tool to see the real screen. The package card above shows which tools come with Local SEO.

Relay AI Call Answering

Your negotiators are out on viewings. Relay AI answers, takes the caller's name and the property, and texts it to you so the right person rings back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose an SEO agency for estate agents

Questions an agent should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will you try to beat Rightmove and Zoopla for property searches?

    NoNo. Portals rank for listings and we would not waste your money chasing that. We aim at the searches that bring instructions: your town, valuations and lettings management.

  2. Do you set up a profile for each branch?

    YesYes. Every office is its own map result, so each gets its own categories, photographs, posts and review routine.

  3. Will you build a page for every village in the county?

    NoNo. We write a page for an area you really cover and have something true to say about, and leave the rest.

  4. Can sales and lettings be handled separately?

    YesYes. Vendors, landlords and tenants search differently, so each gets pages written for them.

  5. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  6. Do you buy or fake reviews?

    NoNever. We help you ask real clients after completion and reply properly to the ones you get.

  7. Will you tell me I will be number one for my town?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  8. Who owns the content if I leave?

    YesYou do, along with your Business Profiles and your rankings. Notice is 31 days.

After you choose

What the first months look like for an agency. Branch by branch, with you approving each step.

We plan the work around your branches and your busiest weeks. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1Your patch and your mixSales, lettings or both, the towns you cover and the instructions you want more of.
    More detail

    Your SEO specialist asks what you want more of: sole agency sales, landlord management, new homes or a particular town. We agree the patch and which branch covers what.

    If you have a site and profiles already, a free audit comes first, so we start from facts.

  2. Typically week 1 to 2Profiles and trackingEvery branch tidied, and calls and valuation forms counted.
    More detail

    Each branch's Business Profile is tidied first, as it is the quickest win for local searches. Call and form tracking goes in so we can see which searches bring valuation requests.

  3. Typically month 1 to 3Valuation and area pages, with your approvalThe pages that answer owners and landlords, one patch at a time.
    More detail

    Pages and posts reach you for approval before they go live. We start with the towns where you most want instructions and add others as the first ones settle.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which calls and forms came from search. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for estate agents

SEO for estate agents: winning the search that comes before the instruction

SEO for estate agents is a different job from SEO for most businesses, because the biggest searches for property belong to the portals. The agency's chance is earlier, when an owner is still deciding who to trust.

Estate agent SEO starts with your town

'Estate agents in [town]' and 'sell my house in [town]' are the searches with an instruction behind them. Your pages, reviews and map listing are what answer them.

Estate agents SEO is also local trust

Owners read reviews, look at your branch and check how you describe your fees before they ring. Those signals are part of the ranking and part of the decision.

The valuation form is part of the page

A ranking that does not produce a valuation request is wasted. Short forms, a tap-to-call button and an answer when nobody can pick up belong in an agent's SEO plan.

More detail

If you serve more than one kind of customer, see our sector pages. Agents who want valuation requests this month often pair SEO with Google Ads, since SEO takes months to build.

Local SEO for estate agents

Local SEO for estate agents, one branch at a time

Local SEO for estate agents is mostly map results. Each branch competes on its own, against agencies a few streets away.

Categories and services matter

A branch that does lettings and sales should say so in its profile, with the right primary category and a list of services that matches the work.

Photographs and posts keep a profile alive

Your office, your team and recent sold boards tell a searcher you are active. A profile with nothing new in a year reads as dormant.

Reviews are the tie-breaker

When two agencies look alike, recent, specific reviews decide the call. We help you ask after every completion and every tenancy start.

More detail

For the wider picture on any small business, see local SEO for small businesses.

SEO for letting agents

SEO for letting agents and landlords

SEO for letting agents has to serve two readers at once: the landlord who might hand you a property, and the tenant who wants to rent one.

Landlord pages bring the instruction

Rent collection, referencing, inspections and what full management covers are the questions a landlord searches. A page for each, in plain words, is where lettings growth comes from.

Tenant pages save your team time

How to apply, what referencing involves and which fees apply are asked every day. Good answers on the site mean fewer repeat calls.

Fees and redress details belong in view

Letting agents have to show fees and redress scheme details, and client money protection where it applies. We put them where a visitor and Google can find them.

More detail

Estate agencies that let and sell often want both sides found without one drowning the other. We plan the pages so each has its own address and its own aim.

Choosing a provider

An SEO agency for estate agents: what to look for

If you are comparing an SEO agency for estate agents, SEO services for estate agents or SEO for estate agencies, a few questions separate the useful from the vague.

Do they know what portals do and do not win?

A plan that promises to outrank Rightmove for property searches is a plan to spend money on the wrong thing. Ask which searches they are aiming at, and why.

Can they show you the work first?

We start with a free audit you keep, and you approve every page before it goes live.

Do they report on calls and valuations, not only rankings?

We count calls and forms from search, so you can judge the work by enquiries.

More detail

Some people search for SEO for real estate agents, which is the American phrase for the same job. This page is for UK estate and letting agents, and the work is the same: valuations, area pages, branch profiles and reviews.

Real clients

Estate agents we work with

We work with estate agents today. Here are two, and what we run for them.

Conrad Estate Agents

We run the Google Ads for this estate agency.

Kinetic Estate Agents

We run the Google Ads for this estate agency.

More detail

These are two of the estate agents we work with, and what we do for them is Google Ads, not SEO. If you want to talk about SEO for your agency, call 0115 647 0111. We also cover local SEO for any small business, and the free audit is the place to begin.

Missed calls

Marketing for letting agents and the call you did not take

Search is wasted if the call goes unanswered. An owner who gets voicemail rings the next agency.

Answer or call back fast

Relay AI answers while your team is out, takes the name, number and property, and texts it to you. It answers for you; you decide who rings back.

Know which calls came from search

Relay Convert shows which calls came from a Google search, so you can see what your SEO is doing for the phone.

More detail

Read more on Relay AI call answering, or ask about it in the form at the top of the page.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Estate agent SEO questions

SEO for estate agents: frequently asked questions.

Cost and fit

How much does SEO for estate agents cost?

Local SEO starts at £185 a month + VAT with a one-off £195 set up, and the fee is flat every month. A tailored quote depends on the towns and branches you cover and how busy the market is there. Notice is 31 days.

Can a small agency compete with Rightmove and Zoopla?

Not for the listing searches, and we would not try. The portals are strong there. An agency can compete for the searches that come before an instruction, such as estate agents in your town and valuation questions. Nobody can promise a ranking.

How long does estate agent SEO take?

Business Profile changes can move local results within weeks. Pages usually take three to six months to settle, so we start with the towns that matter most.

Do you work with estate agents?

Yes. We run the Google Ads for Conrad Estate Agents and Kinetic Estate Agents.

Valuations, areas and lettings

How do I get more valuation requests from Google?

By having pages that answer owners' questions and a short, easy valuation form, backed by a well-kept branch profile and recent reviews. We count the requests that come from search.

Do I need a page for every town I cover?

No. We build a page for the places you really work and where there is something true to say, and no more.

Can you help with lettings as well as sales?

Yes. Landlords, tenants and vendors search differently, so we write separate pages for each.

Should I use Google Ads as well?

For valuations this month, often yes: ads can bring requests in days while SEO builds. Many agencies run both.

Branches, reviews and calls

Do you set up a profile for each branch?

Yes. Each office gets its own Business Profile with its own categories, photographs and reviews.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real clients and reply to the ones you get.

What happens to calls I miss on a viewing?

Relay AI can answer, take the caller's details and text them to you. It answers for you and does not book or quote.

Who owns my Business Profiles and content?

You do. They stay with you if you leave.

Get started

Ready to be the agent they ring first?

The quickest way is a call. Tell us your branches, your towns and whether you sell, let or both, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

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