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SEO for recruitment agencies · Google Partner · 15 years

SEO for recruitment agencies: be found by the candidate and the client.

SEO for recruitment agencies and recruiters, run for you by our UK team from £185 a month for one region or £335 for UK-wide, with AI search optimisation included.

Talk to a real person0115 647 0111 Your price in 60 secondsGet my instant SEO quote

4.8 from 395+ reviewsYou approve every change

We email you what happens next, with two quick steps to give us read-only access to Search Console and Analytics for the in-depth version.

From the search to the placement

Where does an agency lose the placement? Five places, five fixes.

Tap a stage to see what goes wrong for recruiters online, and what we do about it.

Every stage between a search and a signed placement has a fix. Tap one.

Vacancies sit on pages Google cannot read as jobs, or arrive in a feed with no structure, so they never reach job search. Each live role as its own page with job-posting data, so it can be eligible for Google for Jobs, and an expiry rule for when it closes.Every packageSee job pages

The big job boards own the broad role searches. An agency does not win by fighting them on the head terms. Pages for your niche roles in your regions, where specialist knowledge and local detail beat a general board.Local or National SEOSee candidate pages

A client types a sector plus recruitment agency plus a place. If your site is a generic page for every sector, you rarely appear. A page for each specialism and region you genuinely serve, written for the person hiring, with real detail on how you work.Local or National SEOSee client pages

A candidate or hiring manager who gets voicemail rings another agency. Relay AI answers, takes the details and texts them to you. Relay Convert shows which calls came from Google search.Relay, with Local SEOSee Relay

You cannot tell which searches brought the applicants and the clients. Mission Control puts rankings, calls and forms in one place, with James to answer questions day or night.Every packageSee Mission Control

What we do for recruitment agencies

SEO for recruitment agencies, built for two audiences at once. Job pages, specialism pages, locations and reputation, each handled differently.

A recruitment website has two kinds of visitor who want different things: people looking for work, and people looking for staff. Our recruitment agency SEO treats them separately.

More detail

Most agency sites send both audiences through the same menu. Candidates want to see roles and apply quickly. Clients want to see that you understand their sector and have the people. Search engines reward pages that answer one of those well, so we build for each.

Job pages Google can read, and expired jobs handled properly

When it fits
You post tens or hundreds of vacancies and they change every week.
What we do
Every live role gets its own page with job-posting structured data, and a rule for what happens when it closes.
More detail

One role, one page. A title, location, pay where you can state it, type of contract and a clear way to apply. Job-posting structured data lets Google understand the role and, where eligible, show it in job search.

Expired jobs. A closed role should not stay up as if it were open. Depending on the role, it can show as filled with similar jobs, or redirect to the category page. We set rules, so the site does not fill with dead pages or errors.

Feeds and boards. If your jobs also go to job boards, we check what your own site adds, so that your page is not just a copy of the listing.

Which packages: Every package.

  • You approve every change first.On your own approval page in Mission Control: nothing goes live until you say yes.
  • Published to your website for you.Free on a DPOM website, WordPress, Shopify or Wix. Any other platform, £60 a month + VAT.

SEO package

What recruitment agencies pay for SEO. One package, one flat monthly fee.

Agencies often cover several regions, so we show both ways. Local SEO suits an agency focused on one area, and National SEO suits one that recruits across the UK. The fee is flat every month and never a share of your fees.

More detail

Prices start from the figure shown, plus a one-off £195 set up, and your quote is built around the towns you cover. Notice is 31 days, monthly rolling.

Local SEO

Local SEO

Your town, city and Google Maps

from£185a month + VAT

A focused set of roles in one region, and Google Maps

Comes with

  • AI search optimisation (GEO)Included in this package.
  • NebulaSee where visitors click, scroll and drop off.
  • Relay ConvertSee which calls came from Google search. 130 minutes, 8 numbers.
  • A Relay business numberA UK number that rings your phone. 130 minutes a month.
  • Mission Control, James and the Form BuilderLive rankings, every enquiry, and James for an update day or night.

Tools included, worth£110 a month

Get my Local quote

Most popular

National SEO

Customers across the whole UK

from£335a month + VAT

A UK-wide set of sectors and regions, and full technical SEO

Everything in Local, plus

  • Orbit StarterAI chat that answers your visitors and takes their details. 300 conversations a month.
  • Full technical SEOCrawlability, indexing, speed and structure across the whole site.

Tools included, worth£149 a month

Get my National quote
  • You approve every change.Nothing goes live until you say yes.
  • Blog posts written for you.Two a month, with AI search optimisation built in.
  • You own your content.And your rankings, if you ever leave.
  • No long contract.Monthly rolling, with 31 days’ notice.

Plus a one-off £195 set up. We publish your SEO work for free on a DPOM website, WordPress (WooCommerce included), Shopify or Wix; on any other platform publishing is £60 a month + VAT, included on Premium.

Compare SEO packages

Request a free SEO audit

Already have a recruitment site? Start with a free SEO audit: how your jobs appear to Google, what is holding your pages back, and what we would do first. You keep the findings.

What the audit covers
  • Your job pages: whether each role has a page of its own and structured data.
  • Expired jobs: what happens to closed roles, and how many errors that causes.
  • Sector and location pages: which exist, and which are thin or copied.
  • Your Business Profile: offices, categories and reviews.
  • Speed on a phone: how easy it is to apply from a mobile.
  • Tracking: whether applications, calls and client enquiries are counted separately.

When your audit is ready we arrange a short online meeting to walk you through it.

Get my free SEO audit

Recruitment businesses we have run search marketing for

Case study · Recruitment · SEO, social media and strategy

The Anthony Gregg Partnership. 764% increase in organic traffic.

  • 457%Increase In Social Media Traffic
  • 200%Increase In Conversion Rate
  • 97%Reduction in CPA

Read the case study: The Anthony Gregg Partnership

We run search marketing for recruitment businesses across the UK. All case studies

The usual recruitment website problems

Six things we keep finding on recruitment sites. Turn a card to see the fix.

These come up again and again when we look at an agency website and its Business Profile. Turn a card to see the fix.

  • The problem

    What we do

    A page for each role, with the job-posting data Google looks for.

    WhyGoogle can only show what it can read

  • The problem

    What we do

    Rules for closed roles: filled notice with similar jobs, or a redirect.

    WhyDead pages waste visits and crawl time

  • The problem

    What we do

    A page each for the sectors and regions you actually place in.

    WhyGoogle shows one page per search

  • The problem

    What we do

    Separate routes and wording for the person applying and the person hiring.

    WhyEach visitor needs a different next step

  • The problem

    What we do

    Fewer pages with real detail about employers, pay and roles in each area.

    WhyCopies give Google no reason to rank them

  • The problem

    What we do

    A request to clients too, so both sides of the market can see proof.

    WhyHiring managers read reviews too

Software we built

Ranking is half. The phone is the other half. Our tools carry the call from search to job.

Follow one candidate or client from a search to your phone. Tap a tool to see the real screen. The package cards above show which tools come with each package.

Relay AI Call Answering

You will not answer every call between interviews and client meetings. Relay AI answers, takes the caller’s details and whether they are a candidate or a client, and texts them to you so you can ring back first.

How it works (Relay) Open the demo

Relay in Mission Control: the business number, calls answered and missed, and a recorded call with its summary, demo account

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

Pleased to say that my website is now ranking very well for search terms that are actually relevant to my business.

Leon · Feefo, Mar 2024

Read our reviews

Who runs your account

A real person runs your SEO. James helps in between.

Every SEO package has a dedicated SEO specialist on our UK team who knows your site, plans each month’s work and sends it to you to approve. James, our AI account manager, tells you how your rankings and traffic are doing, day or night, and passes your instructions to your specialist.

AI does the routine, people decide. Your account manager can override anything our AI does, and nothing goes live on your website until you approve it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Before you choose a recruitment SEO agency

Questions a recruiter should ask any SEO provider. Ask anyone. Here are our answers.

Our answers are backed in writing by our Transparency Guarantee.

  1. Will my job pages be set up for Google for Jobs?

    YesYes. We add the job-posting data and an expiry rule. Whether Google shows a role is up to Google, and no one can promise it.

  2. Will you try to outrank Indeed and Reed on the big role searches?

    NoNo. We aim at specialist role and location searches, and sector searches by clients, where an agency can win.

  3. Do you handle both candidates and clients?

    YesYes. They search differently and want different pages, so we plan for each.

  4. Do I approve changes before they go live?

    YesOn your own approval page in Mission Control. Nothing goes live until you say yes.

  5. Do you buy or fake reviews?

    NoNever. We help you ask real candidates and clients, and reply properly to the ones you get.

  6. Will you promise me page one?

    NoNo. Nobody can promise a position, or a place in an AI answer. We show what changed and what it brought in.

  7. Who owns the content if I leave?

    YesYou do, along with your Business Profile and your rankings. Notice is 31 days.

  8. Can the missed-call problem be fixed as well?

    YesYes. Relay AI answers calls you cannot take and texts the details to you, and Relay Convert shows which calls came from search.

After you choose

What the first months look like for an agency. Jobs first, then the pages around them.

We plan the work around your busiest weeks. Ask us the same questions you would ask anyone.

How we get started

  1. Day 1Your sectors and regionsWhere you place, in which roles, and which clients you want more of.
    More detail

    Your SEO specialist asks which sectors, roles and regions pay best and which clients you want. If you have a site already, a free audit comes first.

  2. Typically week 1 to 2Job pages and trackingHow your jobs appear to Google, profile tidied, applications and calls counted.
    More detail

    We check how jobs are built and what happens when they close. Applications, client enquiries and calls are tracked separately, so we know which brings what.

  3. Typically month 1 to 3Pages and posts, with your approvalSpecialism, role and location pages.
    More detail

    Pages and posts reach you for approval before they go live. They are written around the roles you really fill and the places you really cover.

  4. MonthlyReport and reviewA plain report, and a call to plan the next month.
    More detail

    You see what we did, which searches moved and which applications, calls and enquiries came from search. SEO builds over months, so we tell you what is early and what is working.

Want a second opinion first?

Get my free SEO audit Or get my instant SEO quote

SEO for recruitment agencies

SEO for recruitment agencies: two markets on one website

SEO for recruitment agencies has to serve people who want a job and people who want a hire, and they rarely search the same way.

Candidates search by role and place

Short, specific and often on a phone. They want to see the role and apply quickly.

Clients search by sector and agency

Fewer searches, but each hiring manager is worth many candidates. They want proof that you know their field.

One site, two journeys

Each audience gets its own pages and its own call to action, so neither has to dig through the other’s content.

More detail

For the wider picture, see our SEO services overview. Agencies that need applications this week often add Google Ads, since SEO takes months to build.

Recruitment agency SEO

Recruitment agency SEO and Google for Jobs

Recruitment agency SEO has a technical part that most other businesses do not have: job postings.

Structured data for each role

Job-posting data tells Google the title, place, pay and closing date of a role, which is what job search needs.

Expiry that works

A role that has closed should say so, or go. Left alone, a site fills with out-of-date pages.

Not a copy of the board

Your page should add something the job board listing does not: detail about the employer, the team or the application.

More detail

We can set this up and check it. Whether Google shows a given job is Google’s decision, and we do not promise it.

Recruitment SEO agency

What a recruitment SEO agency should and should not do

If you are choosing a recruitment SEO agency, it helps to know what a sensible plan looks like.

Aim where an agency can win

Specialist roles and regions, and sector searches by clients. Not the broadest role searches that the job boards own.

Use real detail

Local employers, pay and market knowledge, which only a recruiter has, are what make a page worth ranking.

Report in your terms

Applications, client enquiries and calls from search, rather than a list of positions.

More detail

If you want a recruitment SEO agency to look at your site first, the free audit is the place to begin.

SEO for recruiters

SEO for recruiters with several regions or branches

SEO for recruiters who cover several regions needs a plan for which places get pages and which do not.

A page for each place you really serve

With branches, each office can have a page and a profile of its own.

A region is not a list of towns

Twenty near-identical town pages do little. Fewer pages with real detail do more.

National or Local

One region with a handful of roles suits Local SEO. UK-wide sectors suit National SEO. We say which we think suits you, and why.

More detail

See also national SEO and local SEO.

Employer brand and reviews

Employer brand and reviews for recruiters

Both candidates and clients check what other people say before they get in touch.

Ask after every placement

A short message to the candidate and the hiring manager, with a direct link, keeps reviews arriving steadily.

Reply properly

A calm, specific reply to every review, good or bad, shows how you work.

Keep it true

We never buy or fake a review, and we only publish claims you can back.

More detail

Call 0115 647 0111 and we will tell you where we would start.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Recruitment SEO questions

SEO for recruitment agencies: frequently asked questions.

Cost and fit

How much does SEO for recruitment agencies cost?

Local SEO starts at £185 a month + VAT and National SEO at £335 a month + VAT, each with a one-off £195 set up. The fee is flat every month. A tailored quote depends on your regions and sectors. Notice is 31 days.

Which package suits a recruitment agency?

An agency focused on one region and a few sectors usually suits Local SEO. An agency recruiting across the UK, or with several branches, usually suits National SEO. A free audit helps decide.

How long does recruitment SEO take?

Business Profile changes can move local results within weeks. Job, sector and location pages usually take three to six months to settle.

Do you work with recruitment businesses?

Yes. Our case studies include The Anthony Gregg Partnership and Impact Teachers.

Jobs and pages

Can you get my jobs into Google for Jobs?

We can add the job-posting data Google asks for and keep it tidy. Whether Google shows a role is its decision, and no one can promise it.

What happens to expired jobs?

We set a rule for each kind of role: a filled notice with similar jobs, or a redirect to the category page, so your site does not fill with dead pages.

Should I compete with the job boards?

Not on the broadest searches. We aim at specialist roles and regions, and at sector searches by clients, where an agency can lead.

Do you write pages for both candidates and clients?

Yes. They want different things, so each gets its own pages and next step.

Reviews and ownership

Should I use Google Ads as well?

For applications this week, often yes: ads can start in days while SEO builds. Many agencies run both.

Will you write my reviews?

No. We never buy or fake reviews. We help you ask real candidates and clients, and reply to the ones you get.

Who owns my content and profile?

You do. It stays with you if you leave.

Does this page cover hiring an SEO specialist?

No. This is SEO for recruitment agencies, meaning help getting your agency found. We do not recruit SEO staff.

Get started

Ready to be the agency both sides find first?

The quickest way is a call. Tell us what you recruit, where, and who you most want to hear from, and we will tell you where we would start and what it would cost.

Call our UK SEO team0115 647 0111

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