SEO for solicitors, written for clients who are choosing a firm.

Search engines group pages that can affect a person’s money, safety or legal position under the heading Your Money or Your Life. A page on contesting a will or on what happens at a divorce hearing belongs there, so a thin, unsigned page has little to stand on.

We build expertise and trust into the page. The fee earner behind it is named with their role, the page shows when it was last reviewed, and the firm’s regulatory details are easy to find. We write general information from what your fee earners tell us, and they read it before you approve it. We do not write advice for individual cases.

Conveyancing buyers want to know what happens, in what order and how long it takes. Someone dealing with a bereavement wants calm, plain steps. A business owner with an employment problem wants to know quickly whether you act for employers or employees. One page cannot serve all three.

So we plan the pages around your real practice areas, then add supporting pages for the questions people type, each answered first and in plain English. It is slower than one long services page and it works much better, for readers and for search.

Each office gets its own Google profile and its own page, with its address, its team and some real local detail. That is what a person in that town wants to see, and it is what search engines reward.

What we will not do is build a page for every town in the county where you have no office. Pages that differ only by the place name are thin, they mislead the reader and search engines have learned to discount them. Our local SEO agency work follows the same rule for every business we look after.

Sills & Betteridge Solicitors is the case that combines SEO with Google Ads. LMP Law and Hayward Baker Law are Google Ads case studies. We say so because you should know what each figure comes from, and because legal SEO on its own is a long game that nobody can promise.

For the wider picture of how we work with firms, see our legal sector page.

Fixed fee, hourly rate, conditional fee and other arrangements each need to be described accurately, with the extras that can apply. The details come from you, because they are your terms. We turn them into a clear page and keep the wording as plain as the rules allow.

If a page mentions a funding arrangement, we ask you to confirm the wording before it is approved, and we avoid phrases that suggest more than your terms deliver.

For business work, the pages that matter are the ones that show who the partners are, which sectors the firm knows, and how a first conversation works. Short, specific articles on the questions business clients bring, written with your partners, build the same authority that reviews build for private clients.

The firm’s name, address, phone number and regulatory details should read the same on its site, on its Google profile, on the Law Society’s Find a Solicitor listing and on any directory it pays for. Where they disagree, trust drops, for the reader and for search.

We audit those listings during the first weeks, list what differs, and correct the ones within our reach once you have agreed the right version. Paid legal directories are your decision. We will tell you whether a listing is likely to be worth its fee, but we never push one.

The best articles on a firm’s site answer one real question: what a lasting power of attorney does, what happens if a buyer withdraws, how long a tribunal claim takes. We plan a list with your fee earners, draft each from their notes, and send it back for a proper read before you approve it.

Law changes, so every article shows when it was last reviewed, and we schedule a review for the ones most likely to date. Out-of-date legal content is worse than none.