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Case study: employment law firm · Google Ads
A Google Ads case study. An employment law firm, a Google Ads client of ours since 2022, is still improving: more calls and forms, each costing less. Every figure is from the client's own Google Ads account.
About the client
The firm specialises in employment law for clients across the East Midlands. It has been a Google Ads client of ours since October 2022, on our Standard package.
We publish a client's name only with their written permission, so this case describes the business by its sector and region. The results are from its own Google Ads account.
What we did
Our team has managed the account since 2022, now on our Standard package, with a named account manager.
James, our AI account manager, also added negative keywords from the account's own search data, so the ads stop showing for searches that would not bring a customer. Each one was confirmed by Google, and the account manager can override or undo any of them.
The results
We compared November 2025 to January 2026 against June to August 2026.
How we worked this out
Every figure compares the account's contact form and call conversions, both counting in both periods. Figures are Google Ads' own, read from the client's account in October 2026, so the client sees the same numbers in their account.
The story here is four years together and still improving, not a sudden jump.
We show changes as percentages and multiples only. The client's own numbers, such as spend and sales, stay private.
More results
Other businesses whose Google Ads we manage, measured the same way.
2.6x the online sales from Google Ads.
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An online retailer of roof racks, side bars and styling parts grew its Google Ads sales and cut the cost of each one.
Read the case study: An East Midlands vehicle accessories retailer
157% more bookings paid online.
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A London escape room ran its own Google Ads before joining us. Online bookings from the ads more than doubled.
Read the case study: A London escape room business
4.1x the online sales from Google Ads.
Google Ads, online sales
An online sportswear retailer selling to UK shoppers quadrupled its Google Ads sales within months of joining us.
Read the case study: An online sportswear retailerCase study FAQs
We publish a client's name only with their written permission. Until then we describe the business by its sector and region. The figures are from its own Google Ads account either way.
We compared November 2025 to January 2026 against June to August 2026, using the account's contact form and call conversions, both counting in both periods. We show percentages and multiples only, so the client's own numbers stay private.
No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so this is an example of what happened, not a promise.
Get started
The quickest way is a call. Tell us about your business and what you want from your marketing, and we will tell you honestly where we would start and what it would cost.
Call our UK team0115 647 0111