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Case study: locksmith · Google Ads

29% more calls from Google Ads, on 12% less spend

A Google Ads case study. A London locksmith ran its own Google Ads before joining us. The phone now rings more, for less. Every figure is from the client's own Google Ads account.

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29%More calls from the ads
32%Lower cost per call
12%Less ad spend

About the client

A London locksmith.

The business is a locksmith working across London, where most jobs start with a phone call. It ran its own Google Ads before joining us in May 2026 on our Starter package.

We publish a client's name only with their written permission, so this case describes the business by its sector and region. The results are from its own Google Ads account.

What we did

Run the account, every month, from its own data.

Our UK team manages the account on our Starter package, by email and tickets.

The results

29% more calls from Google Ads, on 12% less spend.

We compared the three months before it joined us (February to April 2026) against June to August 2026.

What each figure means

Calls up 29%The ads brought in 29% more calls than in the three months before we started.
Cost per call down 32%Each call from the ads cost about a third less.
Spend down 12%All of this on 12% less ad spend.

How we worked this out

Same measure, both periods, from Google's own figures.

Every figure compares the account's calls from ads conversion, which counted in both periods. Figures are Google Ads' own, read from the client's account in October 2026, so the client sees the same numbers in their account.

Spring against summer.

We show changes as percentages and multiples only. The client's own numbers, such as spend and sales, stay private.

More results

More Google Ads case studies.

Other businesses whose Google Ads we manage, measured the same way.

Case study FAQs

Questions about this case study.

About this result

Why is the business not named?

We publish a client's name only with their written permission. Until then we describe the business by its sector and region. The figures are from its own Google Ads account either way.

How were these figures worked out?

We compared the three months before it joined us (February to April 2026) against June to August 2026, using the account's calls from ads conversion, which counted in both periods. We show percentages and multiples only, so the client's own numbers stay private.

Can you promise the same results for my business?

No. No marketing strategy can guarantee results, and we say so before you sign up. Every business starts from a different place, so this is an example of what happened, not a promise.

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