Just as the holiday seasons is on the verge of being full steam ahead, Yahoo have released their own version of product ads. Yahoo introduced their new product ads on Thursday, the ads are available across mobile, tablet & desktop devices. The update comes a couple of weeks before black Friday so retailers can expect to be pretty busy in the next couple of weeks.
Courtney McKlveen , Vice President at Yahoo , said “Early advertisers using product ads have seen up to 20 percent higher conversion rates and more than 30 percent lower cost per acquisition, enabling them to scale campaign impact without scaling budgets.”
Yahoo have allowed these ads to be executed on multiple ad systems, the ads can appear in both Yahoo search results via Gemini and in search results from the newly acquired Polyvore. Exactly the same as other product feed programs, ads are built from each individuals product feed.