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Case study: Commercial List · Website design
A website case study: how we built and host the website for Commercial List, an online commercial estate agent, with live property listings.
About the client
Commercial List is an online commercial estate agent. Its website says it helps property owners sell or let commercial property, with marketing packages from a basic online listing through to a full agency service, across Nottingham, Grantham, Peterborough and the rest of the UK.
It is a different kind of website from the other case studies. It is not a brochure: it is a working property portal. Visitors search the available properties by location, radius and property type, browse for sale, to rent and sold and let listings, and owners choose a package and place an order online.
That makes the build more demanding. The site holds a listing page for every property, a regularly changing set of pictures and details, a blog of market news, forms that take orders, and a shop window that has to load quickly with a lot of photographs on it.
The site runs on Nova, hosted on our server. Commercial List is also a Google Ads and SEO client of ours.
What it needs to do
The site has two audiences who want different things. Buyers and tenants want to find a property quickly. Owners want to see what listing with the agency costs and place an order without waiting for a call.
Both depend on the property data being right. A listing that shows a unit that was let last week is worse than no listing.
What we built
We built the site as a portal, not a brochure, on Nova, and host it ourselves.
Each property has its own page, with the photographs, details and floor plans the agency has loaded.
The job is built to stop rather than wipe the site: if the source ever returns no properties it leaves the live listings untouched.
Each order form sends the owner to a confirmation page that is used to measure how many listing orders the Google Ads bring in.
How it performs
Even with a home page full of property photographs, the largest content shows in 0.8 s on a slow phone connection. We measured this ourselves; we have not been given the site's traffic or enquiry figures, so this page does not quote any.
Measured by DPOM on 17 October 2026 with a headless Chromium browser on our own server, on a first visit with our own and third-party tracking blocked, median of three runs. The phone figure is a 390 pixel screen on a slow 4G connection with a CPU four times slower than normal; the desktop figure is a 1440 pixel screen with no throttling.
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It is a 355-page commercial property portal: a property search, a listing page for each property, online ordering for owners, a blog and pages for each town the agency covers.
DPOM designed and built it, and hosts it on our own server. It runs on Nova CMS, so the business can edit its own text, images and menus from the page itself.
Even with a home page full of property photographs, the largest content shows in 0.8 s on a slow phone connection. Measured by DPOM on 17 October 2026 with a headless Chromium browser on our own server, on a first visit with our own and third-party tracking blocked, median of three runs. The phone figure is a 390 pixel screen on a slow 4G connection with a CPU four times slower than normal; the desktop figure is a 1440 pixel screen with no throttling.
We can, and we can show you before you commit. Use the Free homepage concept tab in the form at the top of this page, or call 0115 647 0111.
Get started
The quickest way is a call. Tell us about your business and we will tell you honestly what we would build and what it would cost.
Call our UK website team0115 647 0111