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Google Ads agency Nottingham · Google Partner · Family business since 2011

Google Ads for Nottingham businesses, managed by people you can phone.

Google Ads and PPC management for Nottingham and the East Midlands, on a flat monthly fee from £145. No contract, and your ad budget goes to Google, never through us.

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4.8 from 395+ reviews

Where do I find this?

Sign in to Google Ads. Your Customer ID is the 10-digit number at the top right, next to your account name, for example 123-456-7890.

From a Nottingham click to a customer

Where does a Nottingham ad budget leak? Every leak has a fix.

Tap a step to see the problem, what fixes it and which packages include it.

Five places the money leaks between the click and the customer. Tap one.

You sell to Nottingham, and some of the clicks come from people hundreds of miles away or from bots. Location settings built around people who are in your area, not just interested in it, with Sentinel blocking bots and repeat clickers.Every packageSee Sentinel

Broad terms match students, job hunters and people looking for a free answer. Search terms read every week, the ones that never buy added as negatives, and bids moved to the ones that do.Every packageSee how we set the area

Someone clicks your ad on a phone, reads a page built for a desktop and goes back to the results. Nebula shows where visitors drop off on phones and computers, then the page is fixed. Free from Lite upwards.Lite and aboveSee Nebula

The phone rings and nobody knows whether it was Google, a van sign or a friend. Relay Convert matches each call to the search and ad behind it, recorded and transcribed, from Standard upwards.Standard and aboveSee Relay Convert

Results in one place, with no need to chase for a report. Mission Control puts your results and every enquiry in one place, with James to answer questions day or night.Every packageSee Mission Control

Advertising in Nottingham

What changes when your customers are in and around Nottingham

Nottingham has two universities, a busy centre, a ring of towns and a county boundary that Google does not care about. Your campaign has to be built around that, not around a default setting.

Who is searching, and when

Students, office workers, commuters from Beeston and West Bridgford, and people at home in the evening look for different things at different hours. We read your own account data to see when your calls and forms really come in.

Setting the area properly

A radius around the centre is easy and often wrong. We build the area from the NG postcodes you really serve, and choose the setting that targets people who are in the area, not people who merely searched for it.

Hours that match yours

Ads and call buttons run when someone can answer, and when nobody can, an AI receptionist or Orbit on your site takes the details instead.

The phone

Near me searches and the phone in the other hand

A lot of local Google Ads work ends with a phone call, so counting calls properly matters more here than almost anywhere.

More detail

Calls from ads are tracked from the first click, so we can see which search, which ad and which keyword made your phone ring, and which calls were a wrong number. Where a call lasts long enough to be a real enquiry it counts as a conversion, so the account learns from real enquiries rather than from any ring.

That is the difference between an account that reports clicks and one that reports customers.

Budget

How much should a Nottingham business put behind it?

It depends on what a click costs in your trade and how many enquiries you need, and we will not guess before we have seen your account.

More detail

Our management fee is flat and shown below, from £145 a month. The ad budget is separate, goes to Google direct and is yours to set. Tell us what a new customer is worth to you and we will say what budget gives the account a fair chance to prove itself, and what it will not.

Close to home

Nottingham businesses we run Google Ads for

DPOM stands for Dixon Partnership Online Marketing, a family business Brett Dixon started in 2011. Our phone number is a Nottingham 0115 number and our UK office is in Grantham, Lincolnshire.

Future Health Biobank

Based in Nottingham. We run their Google Ads.

John’s Opticians

Based in Nottingham. We run their Google Ads.

A Nottingham law firm

LMP Law came to us as a Nottingham law firm in the property market. Its published results are in the case study below, with the figures exactly as on that page.

Results, as published

Case study · Legal

LMP Law. 1200% more leads, with no increase in cost.

  • 95%Reduction in CPA
  • NoIncrease in Cost
  • 2692%Increase in Conv. Rate

Read the case study: LMP Law

How we did it

Before

After performing an audit, we discovered that LMP Law’s campaigns were poorly targeted with poor quality ad copy that resulted in poor CPCs and a low Quality Score.

What we did

We rebuilt the campaigns using best practices and introduced smart bidding strategies combined with better keyword targeting and ad copy to drive consistent growth without any increase in budget.

Nottingham law firm, property market.

Figures as published on each case study page, with the services each one lists. All case studies

Google Ads packages

Google Ads management pricing. A flat monthly fee, not a percentage.

Our Google Ads management is a flat monthly fee based on your ad spend tier and the package that fits. No percentage of spend. Your ad budget goes to Google direct, never through us.

More detail

Prices are plus VAT. A one-off set-up fee applies only when a new account or call tracking has to be built, and you can change package whenever your budget changes.

Starter

Managed by our UK team

from£145a month + VAT

Managed by our UK team, supported by tickets

Comes with

  • Your PPC campaignsManaged by our UK team.
  • Sentinel click fraud protectionSwitched on from day one.
  • PolarisYour website's numbers in plain English.
    See it
  • Mission Control, James and the Form BuilderYour tools in one place, and James for an update any time.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£65 a month

Get my quote

Lite

Your own account manager

from£295a month + VAT

With your own account manager

Everything in Starter, plus

  • Your own account managerPrebooked calls and video meetings.
  • NebulaSee where visitors click, scroll and drop off on your landing pages.
  • Luna add-onLanding pages for your ads. £95 a month, up to 3 landing pages.

Tools included, worth£110 a month

Get my quote

Most popular

Standard

Account manager + priority phone

from£445a month + VAT

Account manager and priority phone support

Everything in Lite, plus

  • Conversion-rate workLanding-page testing for your donation and sign-up pages.
  • Relay ConvertSee which calls came from your ads. 130 minutes, 8 numbers.
  • Orbit StarterAI chat for your website. 300 conversations a month.
  • Priority phone supportAnd AI Call Answering.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£384 a month

Get my quote

Elite

Two managers + senior strategist

from£695a month + VAT

Senior strategy for larger accounts

Everything in Standard, plus

  • Two managers and a senior strategistStrategy and forecasting at senior level.
  • More Relay Convert250 minutes, 8 numbers.
  • Orbit Business1,000 conversations a month.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473 a month

Get my quote

By appointment

Premium

Direct access to Brett Dixon, MD

from£1,500a month + VAT

Brett runs your account and is available on demand

Everything in Elite, plus

  • No cap on ad budgetA bespoke retainer.
  • Quarterly strategy sessionsBy video, with a board-ready monthly report.
  • LunaLanding pages for your ads, shown on your own website address. Unlimited landing pages, included.

Tools included, worth£473+ a month

Discover Premium
  • You own your account.Set up under your own login.
  • Flat fee, never a percentage.Your ad budget goes to Google direct.
  • Click fraud protection.Sentinel is switched on from day one.
  • No long contract.Monthly rolling, with 31 days’ notice.

Not sure which package fits a Nottingham business like yours? Run the free audit and we will say plainly which one we would pick.

Compare every feature

Request a free PPC audit

Already running PPC? We will review your Google Ads account and show you where budget is leaking and where the quick wins are. No cost, no obligation, and you keep the findings whether you work with us or not.

Get my free audit

Software we built

The tools behind every Nottingham account. Built in, not bolted on.

Each tool covers one place a click can be lost. Tap one to see the real screen. The package cards above show which come with which package.

Sentinel Click Fraud Protection

Watches every paid click for bots and repeat clickers, and blocks the ones that were never going to act. On every package from day one.

How it works (Sentinel) Open the demo

Sentinel in Mission Control, demo account: every paid click checked, suspicious clicks day by day and why they were flagged

Real screens from Mission Control, shown with our demo account, Tallow & Teasel, an invented shop with sample data.

What our clients say

4.8 from 395+ reviews

I'm a tyre fitter in Nottingham and Newark and the Google ads pro service works for me. I know when it's not working as my phone stops ringing and the guys at dpom are always on hand to reassure me and improve the ads

Janus · Feefo, Feb 2025

Read our reviews

Who runs your account

A real person runs your Google Ads. James helps in between.

Your account is handled by experienced people on our UK team, with a named account manager from Lite upwards. James, our AI account manager, answers questions day or night and passes your instructions on.

AI does the routine, people decide. Every change James makes is based on data, and your account manager can override it.

Meet the team
  • Camilla, Senior Marketing Manager at DPOMCamillaSenior Marketing Manager
  • Lee, Senior Marketing Manager at DPOMLeeSenior Marketing Manager
  • Patrick, Senior Support Manager at DPOMPatrickSenior Support Manager
  • Valerie, Operations Manager at DPOMValerieOperations Manager
  • Brett Dixon, Founder and Director at DPOMBrettFounder & Director
  • Jayme Dixon, Director at DPOMJaymeDirector
  • Nige, Director at DPOMNigeDirector
  • James, AI account manager at DPOMJamesAI account manager, 24/7

Choosing a Google Ads agency

Questions worth asking any agency. Here are our answers to each.

Backed in writing by our Transparency Guarantee. Take the list with you.

  1. Whose name is the Google Ads account in?

    YesYours. It is set up under your own Google login and you keep everything if you leave.

  2. Will my ads only show to people in Nottingham?

    YesWe build the area around where your customers really are and choose the setting that targets people who are in it, then check the location reports to see who actually clicked.

  3. Do you take a cut of my ad spend?

    NoNever. The budget goes to Google in full. You pay our flat monthly fee.

  4. Can I phone the person who runs my account?

    YesFrom Lite upwards you have a named account manager. Starter is our UK team by email and tickets.

  5. Are you tied to one long contract?

    NoNo. Monthly rolling, with 31 days’ notice.

  6. Do you ever change my budget on your own?

    NoNo. Nothing moves your budget without a person, and any change James makes is based on your account’s own data and can be overridden by your account manager.

How it starts

Your first 90 days. From the first call to the first report.

Here is what happens after you get in touch, whether you are starting Google Ads or moving an account over.

Your first 90 days

  1. Before you decideA free auditWe look through your Google Ads account, or your site if you have no account yet.
    More detail

    A free Google Ads audit. Enter your Customer ID in the Free audit tab at the top of the page and we show you where budget is leaking and where the quick wins are. You keep the findings whether or not you work with us. Start my free audit

  2. Day 1Kick-offYour goals, your area, your hours and what a customer is worth.
    More detail

    A conversation with your specialist about what you sell, which postcodes you serve, when you can answer the phone and what a new customer is worth. Sentinel is switched on from day one.

  3. Week 1Tracking, then the buildCalls and forms counted first, then campaigns built for your review.
    More detail

    We cannot improve what we cannot measure, so calls, forms and sales are tracked properly before anything else. Then the campaigns, built around the area and hours you agreed, which you see before they go live.

  4. Weeks 2 to 12Learn and tightenSearch terms read weekly, reports you can read.
    More detail

    Every week the search terms are read, the wasted ones removed and the budget pointed at what brings enquiries. Every month your report shows what we did and what is next, in plain English.

Want a second opinion on your current account?

Review my account, free Or get my instant quote

What you get

PPC services Nottingham businesses get from one team

A Google PPC agency Nottingham customers can ring does not need a Nottingham shopfront; it needs to know your area and report honestly.

PPC management Nottingham businesses can read

A plain report each month: what was spent, what it brought, what we changed and what is next.

A PPC consultant Nottingham firms can phone

A named account manager from Lite upwards, with our whole UK team behind them.

Beyond Google Ads

Shopping campaigns, Microsoft Ads and paid social are run by the same team, on the same flat-fee basis. See Microsoft Ads and PPC management.

AdWords

Google AdWords Nottingham businesses still search for

Google renamed AdWords to Google Ads in 2018. If you are looking for Google AdWords in Nottingham, this is the same thing under its new name, and what we manage.

People and AI, together

Experienced people at the helm. Our own AI behind them.

DPOM has looked after UK businesses since 2011, and your account manager still runs your account. Behind them now is a system we built in-house: tools that turn visitors into enquiries, and James, our AI, watching your account day and night.

  • Camilla, Senior Marketing Manager at DPOM
  • Lee, Senior Marketing Manager at DPOM
  • Patrick, Senior Support Manager at DPOM
  • Valerie, Operations Manager at DPOM

Your account manager at the helm

An experienced person on our UK team sets your plan, makes the big calls and approves anything you ask for. They can override or undo anything our AI does.

AI does the routine, people decide.

A family business, looking after UK businesses since 2011

James, DPOM's AI account manager

James, our AI, day and night

Ask him about your results, reports or next step in Mission Control, any time. He checks your tracking every weekday, flags ads that stop the same day and warns you before seasonal dips.

Where we switch him on, he makes routine Google Ads changes. Every change is based on your account's own data, and your account manager can override it.

See Mission Control

Every change James makes is based on data, and a person can always override it.

How we use AI to get you ahead, honestly

Nottingham Google Ads FAQs

Nottingham Google Ads questions.

PPC Nottingham: cost and contracts

What does Google Ads management Nottingham businesses buy from us cost?

Our management fee is flat: from £145 a month on Starter, up to £695 on Elite, with Premium from £1,500 by arrangement. That is for our work. Your ad budget is separate and goes to Google direct.

Do you take a percentage of my ad spend?

No. The fee is the same whatever you spend within your tier.

Is there a contract?

No long contract. Monthly rolling, with 31 days’ notice, and the account is in your name.

Working with us

Is DPOM a Google Ads agency in Nottingham?

Our phone number is a Nottingham 0115 number and our UK office is in Grantham, Lincolnshire. We work remotely, so every meeting is by phone or video call. We run Google Ads for Nottingham businesses today.

Is a PPC agency Nottingham based better than one elsewhere?

The account is managed in the same place wherever you are. What matters is how well the area, the hours and the search terms are set up, and that someone reads the account every week.

How do you stop wasted clicks from outside Nottingham?

We target people who are in your area rather than anyone interested in it, read the location reports, and Sentinel blocks bots and repeat clickers on every package.

How quickly will I see results?

Clicks start the day it goes live. A fair read on whether it is working takes about four to six weeks, once there is enough data to act on. Nobody can promise a result.

What does Google Ads Nottingham management include?

Campaign set-up and weekly management, conversion and call tracking, Sentinel click protection, Mission Control and a monthly report. A named account manager comes from Lite upwards.

Is Google AdWords the same as Google Ads?

Yes. Google renamed AdWords to Google Ads in 2018.

Do you work with businesses outside Nottingham?

Yes, across the UK, on the same flat fee.

Get started

Ready to make your Nottingham ads work harder?

Ring and tell us what you advertise now and what is not working. We will say what we would do.

Call our UK PPC team0115 647 0111

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