Will Google & Apple Renew Search Deal?

Will Google & Apple Renew Search Deal?
Online Marketing Strategy Branding Commerce Advertising Concept

Google are keen on renewing their search deal with Apple according to Omid Kordestani in an interview with Kara Swisher at Re/code’s Code Conference.

Kordestani made no effort to hide Google’s desire to broker a deal stating “We’d love to continue our partnership with them and doing our best to work with them, and that’s all I can say for now”.

Although Kordestani confirmed that there is still time on the clock for the two Giants to strike a deal it is evident that the clock is ticking and things need to happen sooner rather than later.

There is obviously big money at stake here as back in 2013 Morgan Stanley estimated that Google paid apple over $1 billion to be the safari default search engine.

This will be major news no matter what the outcome and if the deal is not renewed then Google could potentially see a massive drop in their mobile search volume.