Google launched structured snippet extensions in the summer, in order to give advertisers another tool in order to entice clicks from their potential customers. Well now they have enabled us to use up to two lines of structured snippets in our text ads.
Currently the more AdWords extensions you have you include the better the auction can determine which combination of extensions is going to be the most relevant to a users search term, in order to improve the performance of an advertisers ads. This is exactly how the new structured snippet extensions are going to operate.
The update follows on from Google’s recent structured snippet extensions that were used specifically for Black Friday and Cyber Monday promotions.
The current options that we have available to us with regards to structured snippets are as follows:
• Degree programs
• Featured Hotels
• Insurance coverage
• Service catalog